Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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Walmart’s Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started
Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday.
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For Snack And Candy Brands, This Is The Start Of The Ozempic Era
2025 is officially the year that GLP-1 solidifies itself as a force in the advertising world.
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How Data-Driven Retail Marketers Try To Manage The Unmanageable
Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year.
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The Trade Desk Promises Big Changes After Missing Its Q4 Guidance
“For the first time in 8.5 years as a public company, our results came in below expectations,” The Trade Desk CFO Laura Schenkein told investors during the company’s Q4 and full-year 2024 earnings reports on Wednesday.
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Kevel Extends To Walled Garden Retail Media With Nexta Acquisition
The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel has acquired Nexta.
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Lawmakers Demand Answers From Ad Tech Vendors Allegedly Monetizing CSAM
On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as “responsible for serving or certifying” ads on pages hosting child sexual abuse material (CSAM).
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Amazon Advertising Raked In $17 Billion During Q4, And It’s Still Speeding Up
Amazon’s advertising services group earned $17.3 billion in Q4 2024, up 18% year over year.
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Criteo’s Investors Like Its New Enterprise Software Status (And Its Free Cash Flow)
Criteo’s shares leapt more than 20% Wednesday morning after the company reported continued profitability growth and a strong financial footing.
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Nodals AI Launches As The Latest Custom Algo Replacement For Ad Tech
Nodals AI launches, with its own spin on the custom algorithm ad tech category.
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The Alphabet Moneymaking Machine Grows Despite All Challenges
Alphabet is beset by challenges on all sides. But the company’s revenue growth remains unchecked.