AUTHOR ARCHIVE FOR:

Tony Rifilato

Tony Rifilato

Associate Editor

Tony Rifilato is an associate editor at AdExchanger.com covering the linear and streaming TV space, ad tech and other topics. Previously, he was the Ops & Tech editor at Fund Intelligence, a leading daily news and data platform for the US mutual fund industry, where he covered D&I initiatives, the impact of Covid-19, the growing use of front-to-back automation, cloud technology, ETFs, large servicing/M&A deals and more. Tony is an award-winning journalist and was a senior editor at the Herald Community Newspapers on Long Island, where he wrote countless stories about politics, crime, local government, public corruption, business, education, the environment – and surfing in Long Beach, N.Y. He holds a B.A. in journalism from Hofstra University.

Articles By Tony

  • Digital TV and Video

    AT&T Will Hold On To Xandr As It Relinquishes WarnerMedia

    BY //

    AT&T dropped a bombshell on Sunday when it announced it would combine the media assets of WarnerMedia with Discovery Inc. to create a new publicly traded company, unwinding the telco’s big bet on its acquisition of Time Warner in 2018. The deal, however, does not include the sale of Xandr, the ad tech division formerly […]

  • Peter Naylor, Snap’s VP of Americas
    Platforms

    Snap’s Peter Naylor Talks NewFronts, Creators And Cord Cutters

    BY //

    What are advertisers looking for during this year’s NewFronts? In Peter Naylor’s view, they want alternatives as audiences move away from commercially supported broadcast and cable to ad-free viewing environments. “The old ways are contracting and the old plays aren’t getting the same results as they used to,” said Naylor, Snap’s VP of Americas and […]

  • Comedian Hasan Minhaj, who hosted YouTube's Brandcast Delivered presentation.
    Digital TV and Video

    NewFronts Highlight Power Of CTV – And The Value Of New Ad Products

    BY //

    This year’s NewFronts cemented streaming as a main vehicle to reach TV audiences following a massive shift in viewing behavior fueled by the ongoing COVID-19 pandemic. The theme of the IAB’s three-day event was “Living The Stream,” and this year’s presenters reflected the big changes in a programming market that has seen the launch of […]

  • Platforms

    AdGear Founders Raise $3.6 Million For New Data Privacy Venture

    BY //

    The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $3.6 million in seed funding to build a SaaS data connectivity platform called Optable. Optable uses specialized algorithms that ensure the secure transmission of encrypted audience data. The cryptographic technology allows for decentralized and secure data […]

  • Featured

    Ad Tech Valuations Are Sky High – But Are They Justified?

    BY //

    Ad tech IPOs are back in fashion as online advertising continues to surge during the ongoing COVID-19 pandemic. In the first quarter of 2021 alone, there were seven ad tech transactions valued at more than $1 billion – double the number of unicorn-level deals that went down in the past few years combined. Public companies […]

  • Platforms

    WebMD Parent Company Internet Brands to Acquire PulsePoint

    BY //

    WebMD and Medscape parent company Internet Brands is set to acquire PulsePoint, a New York-based programmatic platform focused on healthcare marketers. Terms of the deal were not disclosed. The acquisition is set to close in early June following regulatory approvals. Healthcare and pharmaceutical marketers’ digital advertising spend grew over 14% in 2020 and is expected […]

  • Digital TV and Video

    Comcast Beats Earnings Estimates And Peacock Hits 42 Million Subscribers

    BY //

    The number of US-based subscribers of NBCUniversal’s premium ad-supported streaming service Peacock has leaped from 33 million in the fourth quarter of 2020 to 42 million in Q1 2021. During the Q1 earnings call of parent company Comcast on Thursday, NBCU attributed the increase – coming a year after Peacock’s launch – to the popularity […]

  • OPINION: On TV & Video

    Why Ad Buyers Are Focused On Targeting In TV

    BY //

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Nielsen’s recent agreement with Roku is poised to accelerate the growth of addressable TV advertising. And with Disney’s recent announcement that it plans to automate more than half of its business and make the majority of its inventory – both linear and digital […]

  • OPINION: On TV & Video

    Inside How Innovid Formed An Ad Tech Supergroup To Scale Interactive Ads In CTV

    BY //

    “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s clients are testing them, and the company is seeing 2% to 3% engagement rates that are four or five times higher compared to other ad […]

  • 2020: The ongoing pandemic is accelerating the growth of ecommerce. Amazon: Hold my beer.
    Platforms

    Amazon A ‘Catalyst For Change’ In Retail Media

    BY //

    Amazon provided the spark for a surge in retail and commerce-based advertising. That surge has now reached fever pitch as other online retailers, including Walmart, CVS and Target, launch ad platforms in pursuit of incremental advertising revenue. It’s working. Already advertisers are spending $5 billion annually on non-Amazon retail media platforms, according to Forrester Research. […]

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