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Comic: Peak RMN?
Have we reached peak retail media yet? Seems like everyone’s got one! A comic styling by guest artist Michela Buttignol.
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YouTube Tries To Look More Like TV; Montana Stans A TikTok Ban
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down The Tube Amid the showmanship, YouTube’s Brandcast came off as a clear reaction to advertiser demands. On Wednesday, YouTube announced unskippable 30-second spots for its top TV content. The new ad units will be available on TV for YouTube Select, the most viewed […]
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Netflix Scrambles To Market Its Ad-Supported Tier; Google’s Consent Mandate
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Race Against The Clock Netflix held its first-ever upfront virtually this week over concerns about the ongoing writers strike. But the streamer also has other problems on its hands. Advertisers are frustrated not just with Netflix’s limited ad targeting but also with the fact […]
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Comcast Preps To Sell Its Hulu Stake To Disney; On The Frontlines Of TV’s Measurement Battle
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hot For Hulu Comcast is preparing to sell its 33% stake of Hulu to Disney. Disney CEO Bob Iger told investors last week that Comcast and Disney were in talks about Hulu’s fate. On Tuesday, Comcast CEO Brian Roberts confirmed “it’s more likely […]
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NBCUniversal’s First Yaccarino-less Upfront; Bye-Bye, Vice
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfront At The Upfront NBCUniversal’s upfront was quite the affair. Executives had to enter Radio City Music Hall through a side door because the entrance was blocked by Writers Guild of America protesters. (Guess Netflix was onto something.) Once everyone was settled, the […]
Tagged in:- Activision Blizzard
- ad targeting
- bankruptcy
- branded experiences
- BuzzFeed
- Children’s Advertising Review Unit
- Fortress Investment Group
- Linda Yaccarino
- measurement
- metaverse
- microsoft
- NBCU
- NBCUniversal
- netflix
- Nikeland
- Peacock
- Roblox
- social commerce
- social media influencers
- Soros Fund Management
- TikTok
- truth in advertising
- upfront
- Vice Media
- youtube
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Twitter Has A New CEO – And It’s NBCU’s Linda Yaccarino (!); Netflix Nixes Its In-Person Upfront
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. NBCU Later Linda Yaccarino, NBCU’s (now former) chair of global advertising, is leaving the broadcasting giant to become Twitter’s new CEO. The news was confirmed in a tweet by Elon Musk, who will be stepping down as CEO within the next six weeks. […]
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You Down With DDL?; NBCU Makes It Official With Comscore
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “The DDL Difference” The TV industry says addressability is the future. But there’s more to the picture. This upfront season, Warner Bros. Discovery is combining its addressable and data-driven linear (DDL) tech stacks. These offerings were previously separate prior to the merge of […]
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AI Is Nigh For Google Search; Streamlining Streaming Sales
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prompt And Search-umstance Google is ramping up its AI capabilities for its flagship search product, The Drum reports. During its Google I/O developer conference on Wednesday, the company announced it’s launching Search Labs, an experimental program aimed at expanding AI search functionality. The […]
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Meta Tests Paying Creators For Reels Views; But Paying News Publishers Is A Bridge Too Far
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reeling In The Green Meta reel-y wants to monetize Reels. (Sorry, had to.) Now that the company has abandoned its metaverse plans, it’s getting back to its bread and butter: advertising. The platform is testing a new performance-based pay model for Ads on […]
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Does The Trade Desk Set The Protocols?; AMP, PWAs And The Web We’ll Never Know
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Jockeys The Trade Desk publicly adopted the IAB Tech Lab’s new video protocols, which create more specificity around the type of online video ads being bought, Adweek reports. The news worried some publishers who run low-quality videos, like easily ignored spots or […]