AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
-
OPINION: On TV & VideoAddressable’s Next Step Won’t Be Fueled By Connected TV
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Maccaro, CEO at Beachfront. The market for addressable TV advertising is projected to almost double in the next two years. Over the last several months, the rapid rise in addressable has been driven by increases in the […]
-
TikTok Is Set To Get Serious About Ad Targeting; Operative Acquires STAQ
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok For Targeting Expect TikTok to start getting more aggressive about ad targeting starting on April 15, Recode reports. For on that very specific date, TikTok’s ads policy is set to change and users will have fewer opt-out options. “You’ll no longer be able […]
-
OPINION: The Sell SiderApple's Lower Commission Won't Offset the Larger Damage It's Doing to Publishers via IDFA Changes
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ionut Ciobotaru, Chief Product Officer at Verve Group. With the loss of IDFA and the resulting limitations on audience targeting, all signs point to a significant hit for app ad revenues. Developers can expect […]
-
China Ad Giants Test Apple Privacy Workaround; Political Data Startup Acquired
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking The Rules Some big tech companies in China are apparently taking that old adage “rules are meant to be broken” to heart. According to the Financial Times, ByteDance and Tencent are testing a tool to bypass Apple’s new privacy rules and continue tracking […]
-
Ad Tech Vendors Keep Their Cookieless Options Open; Telegram Might Start Selling Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In It Together? Ad tech companies, publishers and advertisers are hedging their bets in the quest for a new set of audience identifiers. Many plan to support multiple identifiers and targeting methods, including Google’s cohort-based approach. As PubMatic CEO Rajeev Goel tells Digiday’s Seb […]
-
OPINION: Data-Driven ThinkingWhy A Unified ID Is Critical To The Open Internet, Journalism, And TV
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Green, CEO at The Trade Desk. There is an index for the equities markets that tracks volatility called the VIX, used by many to gauge fear or stress in the […]
-
OPINION: On TV & VideoMore Pros Than Cons In CTV Fragmentation
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, CTO and cofounder at Innovid. Connected TV is everywhere. With 83% of all American homes projected to have at least one CTV device by 2023, it’s clear there’s a massive opportunity for connecting with audiences. […]
-
A New Bill Could Help Pubs Fight Big Tech; Smart TV Startup Disruptel Raises $1.1M
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Deal The fallout from the recent big tech vs. Australia beef is starting to hit closer to home. Reuters reports that US lawmakers are looking to avoid a similar brawl by hashing out a way to make it easier for news organizations to […]
-
OPINION: Data-Driven ThinkingData Frugality in a Post-Cookie/IDFA World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Augustin Amann, Chief Product officer at S4M As a part of our industry soul-searching around the future of audience targeting in a post-cookie/IDFA world, the notion of data frugality should […]
-
As IPO Nears, Reddit Signs Agreement With OMG; Facebook Asks Federal Judge To Dismiss Antitrust Suits
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Team Work Reddit is moving to give advertisers deeper access to its platform – and rake in some dough. The social platform has signed its first-ever enterprise partnership agreement with Omnicom Media Group, a deal that encompasses OMG’s media-buying shops, including Hearts & Science, […]
-
OPINION: Data-Driven ThinkingFive Ways To Prepare For The ‘ID-Pocalypse’
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Zora Senat, VP of Partnerships at Infutor Data Solutions. The world of cookies is evolving. The new cookie-less world will require a different mindset for marketers and advertisers, and the […]
-
Entercom Buys Podcast Ad Net Podcorn; Tremor Overcomes Pandemic Slump
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Pie Entercom Communications is throwing its hat into the booming podcast space that is expected to generate more than a $1 billion in advertising revenue this year. The company is set to acquire podcast ad network Podcorn in a deal aimed at helping […]
-
OPINION: The Sell SiderA Publisher’s Unvarnished Take On The Cookidentity Crisis
“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media. Today’s column is written by Nicole Lesko, SVP of data, ad products and monetization for Meredith. As a publisher, I am exhausted being cornered by every vendor in a murky supply chain and listening to […]
-
Apple Hit With IOS 14 Privacy Complaint In France; T-Mobile Loves Targeted Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vive La Privacy Will the IDFA have its day in court? As developers scramble to prepare for Apple’s iOS 14 privacy changes, which could roll out any day now, a French lobbying group is taking a different tack. France Digitale, which represents startups in […]
-
OPINION: Data-Driven ThinkingWhy A Unified ID Will Never Work - And Why It's Time To Fall In Love With Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, founder and CEO at Kevel. The digital ad industry seems faced with an existential choice – go Google’s way, and give up your destiny while bearing the consequences. […]
-
House Dems Inquire About Facebook Weapons Ads; Networks Push Linear Ad Dollars To Streaming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Guns And Misinformation Facebook is in the line of fire, with House Democrats demanding answers over how the company targeted gun accessory ads next to misinformation about the election as well as news about the Jan. 6 US Capitol riot. CNBC reports that 23 […]
-
OPINION: Data-Driven ThinkingGoogle’s Latest Announcement Confirms Cookie Deprecation Is A Chance To Kick The Identifier Addiction, Not Replace It
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Melinda Han Williams, Chief Data Scientist at Dstillery. There’s been a great deal of hand-wringing over the future of identity in digital advertising. Google Chrome’s plan to retire third-party cookies […]
-
OPINION: The Sell SiderThe Diversification Dilemma: New Avenues for Publishers to Consider in 2021
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Benjamin Blank, chief executive officer of UPROXX. The world of publishing learned how to be nimble in times of turbulence during 2020. While some evolution was expected (particularly in the digital realm), the obvious shakeup […]
-
Big Tech Critic Tim Wu Joins The White House; The Trade Desk Nips At Google's Heels
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Critic Tim Wu, a leading critic of big tech who coined the term “net neutrality,” is joining the White House in yet another sign that President Joe Biden is taking a hard look at the way large technology firms operate and wield their […]
-
OPINION: On TV & Video3 Considerations For Advertisers As They Travel The Path To Premium Video And CTV Supply
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Alex Chatfield, VP of marketplace development at Xandr. A major challenge for buyers in the new and quickly growing video/CTV landscape is reaching consumers at scale. Unlike the programmatic display ecosystem, the premium video […]
-
OPINION: Data-Driven ThinkingWhat Is The Role Of The CDP In Post-Cookie Media?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, senior vice president of marketing strategy, Salesforce Marketing Cloud. Considering the future of post-cookie ad data management, a dominant scenario goes like this: Brands gather more first-party data from customers, […]
-
UK Launches Antitrust Probe Into Apple; Political Ads Return To Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bite Of The Apple Another day, another platform, another investigation. This time, Apple is under scrutiny by the Competition and Markets Authority (CMA), the UK’s antitrust regulator, over whether Apple “imposes unfair or anticompetitive conditions on app developers.” According to The Wall Street Journal, […]
-
OPINION: The Sell SiderGoogle’s Non-Announcement Shocks The Ad Industry – Again
“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Kershaw, CTO of Magnite and Chairman of Prebid.org. For the second time in the past 13 months, Google managed to plunge the world of ad tech into complete chaos […]
-
OPINION: The Sell SiderExit Your Bet On Bidstream Identifiers, Because Google’s News Means It’s Time To Double Down On Cohorts
“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Root, CEO and co-founder of Permutive. Google shook the industry Wednesday when it confirmed that it was removing identifiers (a.k.a. third-party cookies) from its products for good – […]
-
OPINION: Data-Driven ThinkingAs Google Dismisses Email-Based ID Solutions, Here’s How Consumer Journeys Must Be Remapped
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, Chief Strategy Officer at AcuityAds The behavior-tracking infrastructure that fueled the ad tech industry over the past two decades is undergoing a major overhaul. And the remodeled tracking pathways […]
-
OPINION: The Sell SiderPublishers Need To Fix Their Approach To Performance Testing
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Priti Patel Powell, senior director of business development and strategy at PubMatic. Mention an A/B test and many advertisers immediately think about creative assets. Pitting one design or bit of content against another is […]
-
Disney Online Channels Are Nipping At Broadcast Heels; Does GDPR Need A Makeover?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney’s Streaming Win In yet another sign that streaming is where it’s at, advertising at Disney’s online channels are on pace to overtake the company’s ABC broadcast network as marketers shift spending to more targeted audiences. Per Ad Age, ad sales at Disney’s direct-to-consumer […]
-
OPINION: Data-Driven ThinkingTransitioning To In-House Is All About Creating A Data-Driven, Tech-Enabled Media Model
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Serge Del Grosso, SVP of media services at Merkle. 2020 has forced the marketing and advertising industries to re-evaluate the client/agency relationship. This has been especially true as marketers continue […]
-
OPINION: On TV & VideoHow The Roku And Nielsen Alliance Just Set A New Pace For Progress
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Disclosure: Nielsen is a client of the author. Change in cross media measurement and addressable TV is messy and slow coming, lagging behind vastly accelerated consumer behaviors. But the […]
-
Google Under Fire For "Sweetheart Deals"; Vungle Buys GameRefinery
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweetheart Deals? Ah Google, if it’s not one thing it’s another. Now, it seems that the Big G has also sparked the ire of small ad tech firms who say the company has entered into a number of revenue-share arrangements with select ad tech […]