Home AdExchanger Talks The CEOs Of Nielsen, VideoAmp And ComScore On A Year Of Massive Change In TV Measurement
PODCAST: AdExchanger Talks

The CEOs Of Nielsen, VideoAmp And ComScore On A Year Of Massive Change In TV Measurement

By

SHARE:

2021 was a year of reckoning for TV measurement.

The pandemic accelerated existing trends in media consumption, triggering a massive uptick in connected television viewing. At the same time, Nielsen, long the industry’s go-to currency for linear TV advertising, undercounted local TV viewing during the pandemic, exacerbating long-standing frustrations among TV executives and intensifying interest in alternative measurement currencies.

On AdExchanger Talks, we spoke with three of the most important names in the television measurement space about these tectonic shifts: Nielsen CEO David Kenny, VideoAmp CEO Ross McCray and Comscore CEO Bill Livek.

In this episode, we revisit those conversations.

As David Kenny says, “I don’t think anyone is entitled to a spot – you have to be the currency of choice.”

For the full episodes:

Must Read

Agencies

MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz

What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.

Q2 earnings

Investors Sour On Programmatic After The Trade Desk Fumbles A Question About Amazon

When The Trade Desk sneezes, ad tech catches a cold.

Closeup image bag of money and judge gavel. Lawsuit, auction, bribe and penalty concept.
lawsuit

The LG Ads Legal Saga Continues With A Fresh Suit, This Time Against Kroll

Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid LG Electronics in a shareholder dispute.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Metric Meditations
Platform Ad refunds

The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess

The ad tech startup Vaudit, founded last year by Mike Hahn, aims to automate the process of campaign reconciliation atop major ad platforms.

Q2 earnings

The Trade Desk Lays Out Its Case To Beat Walled Gardens. Does Wall Street Buy It?

The Trade Desk continued its shaky 2025 earnings schedule when it reported Q2 results on Thursday.

Platforms

Magnite Targets CTV, SMBs And Google's SSP Market Share

The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.

Popular

  1. Danilo Tauro, Managing Partner, Aperiam
    OPINION: Data-Driven Thinking

    The Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules

    The competitive set has shifted and it’s stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they can’t: trust.

  2. CTV Roundup

    LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences

    According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across multiple platforms without regard to context or audience – are underperforming on CTV these days.

  3. PODCAST: The Big Story

    When The Trade Desk Dips, Ad Tech Drops

    The Trade Desk has won the battle for supremacy on the open internet, says Needham & Company’s Laura Martin. But it might just be losing the war for the future of the web to walled gardens and AI search.

  4. Daily News Roundup

    The Trade Desk Pile-On Continues; Sell Side, Meet The Salesmakers

    Walmart Connect’s deal with The Trade Desk isn’t so exclusive anymore; Amazon is competing with everyone except publishers; and Meta’s chatbots don’t exactly inspire confidence in the company’s ability to deliver effective AI tools.

  5. Q2 earnings

    Investors Sour On Programmatic After The Trade Desk Fumbles A Question About Amazon

    When The Trade Desk sneezes, ad tech catches a cold.