Home AdExchanger Talks The CEOs Of Nielsen, VideoAmp And ComScore On A Year Of Massive Change In TV Measurement
PODCAST: AdExchanger Talks

The CEOs Of Nielsen, VideoAmp And ComScore On A Year Of Massive Change In TV Measurement

By

SHARE:

2021 was a year of reckoning for TV measurement.

The pandemic accelerated existing trends in media consumption, triggering a massive uptick in connected television viewing. At the same time, Nielsen, long the industry’s go-to currency for linear TV advertising, undercounted local TV viewing during the pandemic, exacerbating long-standing frustrations among TV executives and intensifying interest in alternative measurement currencies.

On AdExchanger Talks, we spoke with three of the most important names in the television measurement space about these tectonic shifts: Nielsen CEO David Kenny, VideoAmp CEO Ross McCray and Comscore CEO Bill Livek.

In this episode, we revisit those conversations.

As David Kenny says, “I don’t think anyone is entitled to a spot – you have to be the currency of choice.”

For the full episodes:

Must Read

Rembrand merges with Spaceback
ad tech M&A

Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback

Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.

A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!
Commerce

Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.

Meta Reels trending ads
Platforms

Meta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course)

Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Shopper Marketing Data
Commerce

Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner

Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.

Publishers

Minute Media’s Latest Acquisition Brings Automated Content Creation To Its Online Sports Video Network

As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.

Platforms

With GAM Going Direct To Buyers, SPO Is The New Normal

GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.

Popular

  1. CTV Roundup

    What’s Next for Streamr.ai Now That It’s Been Acquired By Magnite?

    On Tuesday, Magnite announced it had acquired Streamr.ai, which specializes in developing AI-generated assets for small businesses to use in their CTV campaigns.

  2. A comic depicting people in suits setting money on fire as a reference to incrementality: as in, don't set your money on fire!
    Commerce

    Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing

    Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.

  3. Keren Shlush, Head of Marketing, Zoomd
    OPINION: On TV & Video

    From Branding To Action: Best Practices For Using QR Codes In Performance CTV

    Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best practices are emerging.

  4. Paul Bannister, Chief Strategy Officer, Raptive
    OPINION: The Sell Sider

    Transaction IDs Can Reduce Auction Duplication, But A Fair Market Requires Some Duplication

    Transaction IDs can benefit the ecosystem, but not if they result in information asymmetry. Solutions need to be found that reduce bad duplication but do not reduce bid density.

  5. Chris Paquette, CEO & founder, DeepIntent
    private equity

    Health Care DSP DeepIntent Sells $637 Million Majority Stake To PE Firm Vitruvian Partners

    Private equity firm Vitruvian Partners backs DeepIntent with $637 million bet on programmatic privacy-compliant health care ads.