Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yet Another Telco Merger Stop me if you’ve heard this one before: A telco and broadcaster are looking to hook up. This time, it’s T-Mobile hoping to tie the knot with Dish Network. Federal regulators can attend that wedding after they’re done ministering the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Wave Forrester ranks DataXu, AppNexus, AOL, Turn and The Trade Desk among the industry’s top demand-side platforms in its latest Wave report. Google is relegated to a second tier of “competitive” options (along with MediaMath and Audience Science), penalized for lagging on its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Xaxis Hatches An Agency WPP-owned Xaxis debuted a performance marketing agency dubbed Light Reaction on Tuesday. The move is a departure from Xaxis’ core programmatic business, but chief Brian Lesser tells Ad Age the company wants to increase its performance marketing efforts, which now […]
In a move aimed at speeding the conversion path between “pinners” and thousands of retailers, Pinterest will debut buyable pins allowing users to purchase products directly from its website, the company announced Tuesday at its San Francisco headquarters. The feature was specifically designed to make mobile purchases faster and easier as users browse their favorite pinboards. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Day In The Life Ad Age takes readers through a routine day for Andre Banilevi, a 23-year-old programmatic ad buyer for MDC’s programmatic arm, Varick Media. One of 10 traders for Varick, Banilevi represents a growing group of math-savvy buyers behind the levers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Power Of The Purse Kellogg is dialing down its ad spend on Google properties, including YouTube, due to Google’s restrictions on third-party measurement. GroupM CIO Rino Scanzoni tells Ad Age, “Third-party verification is a critical component to responsively measure ad viewability. The vast majority […]
The public market has not been too kind to ad tech companies, but French performance marketing company Criteo has seemingly fared far better (it had five straight quarters of revenue growth and a market cap of $2.6 billion). Numerous industry insiders laud Criteo for its recurring revenue stream, typically associated with a software model. Yet Criteo […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The advertising industry loves the term “premium.” Every supply-side platform (SSP) claims to possess the most premium publishers, while every media company will, when given the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressable TV Growth Spurt Programmatic TV will draw $10 billion in spend by 2019, according to data from IPG Mediabrands’ Magna Global. That will represent an approximate tripling from $3.5 billion, or 4% of US TV budgets, this year. “It’s nascent and can only […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Trends She’s back! Former Morgan Stanley analyst Mary Meeker, who is now in a similar capacity at venture firm Kleiner Perkins, delivered her annual Internet Trends report at the Code conference. Get the slides. Meeker says that of the $50 billion in total […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Re/Vox In the 12 hours since it came to light that Vox Media will buy Re/code, the deal has sparked innumerable hot takes in tech and media circles. Is it about the conference business? Or Re/code’s outsized influence in tech? Or perhaps a sign […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, product management director, video and TV advertising, DoubleClick by Google. I enjoy a good binge-watching session of “Breaking Bad” as much as the next person. But when it comes to television, what […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Only A Flesh Wound The agency bloodletting continues. A Sony spokeswoman confirmed to Ad Age that its $600 million-plus media account with Interpublic Group’s Mediabrands is under review, and J&J has done the same with its $2.6 billion account. “It’s gotten so busy on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social’s Sisyphus Twitter “hand-holds” advertisers more than any other social media company, writes Bloomberg Business reporter Sarah Frier, but doesn’t have much to show for the strategy. Agencies invest far more in both Facebook and Google, while Twitter takes less than 1% of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Alibaba’s Data Alibaba, known mostly for ecommerce, actually makes most of its revenue from advertising. Ad Age reports that Alibaba’s online marketing arm, Alimama, “has teamed up with four first-wave agency partners: WPP’s OgilvyOne China, Omnicom Group’s Nim Digital, Dentsu Inc.’s &C and […]
CPGs And Retailers FTW Retailers are slated to spend more than other sectors on digital advertising this year, shelling out $12.9 billion, or 20% of a $58.6 billion pie, according to eMarketer. Financial, telecom and CPG will take third, fourth and fifth place, respectively. Read more. CPGs are big adopters of programmatic, with 63% of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Inside The Google Batcave Ad Age reporter Alex Kantrowitz details the inner workings of Google’s anti-fraud team. The 100-person unit is led by Douglas de Jager, previously the founder of anti-fraud firm Spider.io, which Google bought last year. Until now, little was known about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads No More? And you thought viewability was the big mobile issue of the day? If the Financial Times’ anonymous European telco source is correct, mobile operators might take the nuclear option and detonate all mobile ads from their networks. (In-feed ads from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Consolidation Social marketing software company Brand Networks snapped up rival SHIFT for $50 million on Thursday. It’s the second notable social advertising acquisition for Brand, which bought Optimal for $35 million about 18 months ago. All three companies got their starts as Facebook […]
Wayne Gattinella, CEO of DoubleVerify, will appear at AdExchanger’s CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues in the digital advertising ecosystem. Because of the high demand for mobile location-based data, it’s a big opportunity for fraudsters looking to game geo-coordinates. “With more money flowing to place-based advertising, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Turning To DMPs Turner debuted a DMP, the Turner Data Cloud, which it likens to Amazon’s targeting service. The WSJ reports that Turner wants to tap its cross-channel properties, “getting data pulled from information on folks who have shared stories via social media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Growing Dominance The gap between Google’s media revenue and the revenue of its competitors is growing, according to a report from ZenithOptimedia. The Publicis agency estimates that Google is 136% bigger than the world’s second-largest media owner, Disney, up from 115% a year […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cadreon Does TV IPG-owned Cadreon and TubeMogul have paired up to build TV targeting tools for ad delivery across networks. Cadreon will draw proprietary data from its Audience Measurement Platform as well as from set-top boxes and other consumer shopping sources in order […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No. 3 In Ad Tech? AOL is working hard to differentiate itself from other ad tech providers. On Friday, Business Insider cited a recent remark by CEO Tim Armstrong that “AOL believes it will soon become a credible No. 3” behind Google and Facebook. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Behemoth On The Block Yelp is exploring a sale, according to The Wall Street Journal’s sources. Needham & Co. analyst Kerry Rice tells Bloomberg possible buyers include Google, Yahoo, Facebook or travel firms like Priceline and TripAdvisor. “They’ve done a great job building […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reddit’s O&O The Verge reports that Reddit is dipping into original video, where it can “control the conversation around the marketing and also tap into more lucrative advertising formats.” The videos will initially focus on the company’s AMA brand, the best loved of Reddit’s […]
Nielsen unveiled a multitouch attribution (MTA) system Wednesday designed to help marketers optimize spend across all channels, from digital to television, using both Nielsen and marketer data. Nielsen selected Krux as its data-management platform (DMP) partner to house and combine disparate data sources, according to Nielsen global President Steve Hasker. Krux can combine Nielsen data […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Mobile Ad Push At its AdWords conference on Tuesday, Google debuted new ad formats for mobile. The first, Automobile Ads, gives mobile browsers a carousel of interactive images with added info like horsepower and average gas mileage. The second format, Hotel Ads, aggregates […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Serious Pinterest Pinterest is slowly opening its gates to developers. Its latest platform release lets developers access the data of pinners who connect their accounts to external apps. As TechCrunch reporter Matthew Lynley points out, intent signals abound. “One project involved shipping recipe data […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Proof Problem Twitter’s having a hard time proving its direct-response ads can drive sales, according to the WSJ. Though Twitter’s got scale (302 million monthly active users, to be exact), marketers and brands aren’t convinced their ad spend is impacting purchases, and that’s […]
