Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Niches WPP teamed up with with US buyout firm Providence Equity Partners to acquire sports marketing firm Chime Communications for $584 million. “WPP needs to build its position in the sports market and therefore this is a strategic asset,” said Simon Davies, analyst […]
First Facebook bought TheFind. Then Twitter grabbed TellApart. Now Yahoo wants a piece of the ecommerce pie. The company revealed late Friday its acquisition of Polyvore, a social shopping site founded in 2007 by former Yahoo engineer Pasha Sadri. Terms of the deal were not disclosed. Although it preceded Pinterest by three years, Polyvore’s audience […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 100% Or Bust Sony’s multiplatform video network, Crackle, sealed an upfront deal with GroupM on the strength of a promise over cross-screen viewability, Ad Age reports. Though GroupM is “substantially” growing its investment in Crackle, the agency declined to quantify that growth. Crackle will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook: Goes Great With TV Facebook can help TV advertisers extend their reach by targeting millennials, according to March research by Nielsen for Facebook IQ. According to the data, Facebook-only campaigns reached 13.4% of 18-to-24-year-olds in the US, while cross-platform campaigns reached 15.5% of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Just Not That Into It Upstart digital publishers are “just not that into ad tech,” writes the Journal’s Mike Shields. Vox, Mic.com and Refinery29 have been vocal about working with as few ad tech firms as possible. “We are not running any programmatic whatsoever,” […]
As advertisers apply more data to their television buys, how will old measurement standards meet their needs? The idea ignited a debate during a panel on the state of TV at AOL’s New York headquarters Tuesday. “I don’t know if we need a standard currency,” said Dan Aversano, SVP of client and consumer insights at […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Publishers Must Add Cookie Consent For EU Visitors To comply with EU data protection laws, Google is requiring publishers to add cookie consent for users coming in from EU countries. Google’s new user consent policy would affect publishers using AdSense, DoubleClick Ad Exchange […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Content: Gateway To Revenue Snapchat added some new publishers to its Discover content hub, among them BuzzFeed and Vox. The additions come after a redesign that makes Discover more prominent in Snapchat’s navigation. Snapchat’s ad prices, initially sky-high, have since fallen. Re/code’s Kurt Wagner […]
When Univision embarks on an 18-month partnership with Snapchat, it will be the latest test for the nascent social platform to prove its value as a content hosting platform for broadcasters – and for brands advertising against that content. The partnership, revealed Thursday, centers around Snapchat’s Live Stories product, “a curated stream of user submitted […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Centro Buys Social Centro snapped up GraphScience for an undisclosed sum in a bid to extend its ad buying hooks to Facebook and other social platforms. Ten employees come with the bargain, and Centro says it will hire more to further build out GraphScience’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Vs. Viewability? A study by ad verifier Meetrics suggests that programmatic buying is exacerbating the viewability problem. The research found Germany and France have higher viewability rates than the UK or US, where programmatic has been adopted more rapidly. In the UK, 45% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Antitrust Allegations Google’s headaches abroad just intensified. Several rivals of the tech giant, including OpenX and AppNexus, have asked regulators in Brussels to investigate Google’s dominance of the ad tech market. The Financial Times reports that representatives from Google’s competitors have visited the European […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Scouts Social Data In a holding companywide deal, WPP’s GroupM synched up with Networked Insights, a Chicago-based social listening firm that mines more than 560 million social media posts per day. The goal is to tap into data about what consumers share on […]
Open auctions generated 70% of total programmatic revenue in the US last year, according to the Interactive Advertising Bureau’s (IAB) first-ever Programmatic Revenue Report. Programmatic display advertising totaled $10.1 billion last year, the study found, and made up 20% of 2014’s $49.5 billion total Internet ad revenues. The report, prepared in partnership with PricewaterhouseCoopers US […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First-Party Data On Instagram In an interview with eMarketer, Instagram exec Jim Squires talks up the opportunity around Facebook’s targeting data. Today advertisers on Instagram can only access gender, age and location data. Squires said Instagram “will be introducing new targeting functionality that will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL On Parade AOL Platforms CTO Seth Demsey opens up to Business Insider on the Verizon-AOL merger, and claims the value’s in registered and verified data. “We are an ads company, we already have some of that,” he said. “You can imagine what that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GroupM’s Clark On Reviews And Rebates Speaking to The Drum, GroupM North America chief Kelly Clark shares his two cents on the watershed number of media accounts in review. “A lot of the reviews that are taking place are agency/client relationships that have existed […]
Google’s recent push to prioritize mobile-friendly sites in organic search results is straining the advertising ecosystem, according to Adobe Digital Index’s Q2 2015 Digital Advertising and Social Intelligence report, released Wednesday. The Adobe Digital Index for Q2 2015 noted a 10% decrease in organic traffic on Google among sites that weren’t optimized for mobile. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vice Is A Virtue At least it is for Verizon, which will license content from the media company for its upcoming mobile video service. Vice will channel new and existing content from its digital channels to Verizon’s service, which is expected to launch this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Slipping Screen Is upfront ad selling on the way out? Hard to say, but it’s not as lucrative as it used to be, and there is a general sense of doom and gloom among TV broadcasters as ratings decline and audiences find other […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Driver’s Seat Carmakers are firmly behind the wheel when it comes to controlling driver data, Reuters reports. The systems that link smartphones to “infotainment” systems in vehicles will pool user data, but Apple and Google could be boxed out. “We need to control […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s ‘Finders Keepers’ Facebook has been skating on thin ice with publishers, as products like Instant Articles provide new revenue streams for content producers but put the social media in charge. Now, anonymous publishers are claiming that Facebook plans to institute a new policy […]
After signing up 150 publishers for its self-service DSP, Centro officially launched the platform Thursday. The publishers managing reach extension internally come from opposite ends of the spectrum: McClatchy, a local media company with roots in more than two dozen markets, and PureWow, a small, national lifestyle publisher. They’ve come to the same decision. “It’s increasingly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Dog Food In a new post on its Think With Google site, Google describes its adoption of programmatic for its own marketing efforts. According to digital media manager Brendan Starr, “Our goal for 2014 was to buy 60% of our worldwide brand display […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measure Better Marketers are willing to spend more on digital ads, the WSJ reports, but they want better metrics. WPP agency Millward Brown Digital polled nearly 400 senior marketing execs from agencies, media firms and brands, and more than 70% said they’d increase their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Tech Foundations In a think piece for the WSJ, Christopher Mims notes that many key figures in Internet technology innovation cut their teeth in digital advertising. “Since the debut of the Web banner ad in 1994, ad tech has been a finishing school […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Suggesting Videos Facebook is testing a way for video content creators to leverage its platform (à la YouTube). The idea is to have “suggested” videos – including ads – pop up when a user watches an in-feed video. Facebook and the creators will split […]
Microsoft isn’t the advertising behemoth it once aspired to be when it purchased aQuantive for $6 billion in 2007. Since then, Microsoft has mostly been a publisher, selling inventory both directly and programmatically across its Microsoft Network (MSN) family of sites, its Outlook email portal, Skype and Xbox. Following the Microsoft-AOL search and display deal, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Huffington Most Speculation of a HuffPo spin-off percolated in the wake of Verizon’s AOL acquisition, but the company could bring value that’s hard to hand off. HuffPo has been a barometer of sorts for digital news, mastering SEO when most views came from […]
Connexity, owner of shopping sites like Shopzilla, PriceGrabber, Bizrate and Retrevo, is building up a private marketplace offering powered by Index Exchange. The company projects 30% of its display advertising business will come from programmatic connections, compared to two years ago when it sold about 90% of its display inventory directly. Programmatic will “be the […]
