Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sharing Is Caring Verizon made its Precision Marketing Insights (PMI) data set available to AOL, giving the digital company’s customers access to cellular data linking locations visited by the same person. PMI data will be ingested into the AOL platform team’s existing algorithms to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Things To comScore Not to call it a divorce from Nielsen, but Viacom, one of Nielsen’s most vocal critics in the broadcast community, has signed a multiyear partnership with comScore. ComScore claims its strength in digital will bolster Viacom’s portfolio and visibility into consumer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. “A Brand New Thing” BuzzFeed received political ad money in the 2012 presidential election, but this is the first time it’s created content for campaigns, reports the industry trade Campaigns & Elections. BuzzFeed’s team made videos for Sen. Ted Cruz and Carly Fiorina in […]
Programmatic native is scaling, but the rate of progression hasn’t been rapid, according to agencies and ad tech vendors. While most major demand-side platforms (DSPs) can place ads on Facebook or Twitter – the most common strain of native inventory being social/in-feed ads – native programmatic platforms like Sharethrough, TripleLift and Nativo seek to corner […]
Almighty, an independent digital agency in Boston, revealed on Wednesday the launch of a division called Almighty(X), designed to help clients evaluate their technology stacks from budget and optimization standpoints. The goal is to provide more transparency in the agency-client relationship. Almighty(X) will be headed up by Rob Griffin, a former senior executive at French media giant […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instant Return In a few months, Instagram will roll out an algorithmically powered feed designed to surface posts that – hopefully – users find important. A company blog post announced the product this morning, claiming that people miss on average 70% of their feed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Picking Apple’s ad initiatives in the past have been… let’s say lukewarm. The company’s stringent privacy protocols meant data feedback and targeting was a no-go for iAD [AdExchanger coverage], which led to that team being disbanded. There are also no paid media levers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Internet Of Sodas Coca-Cola recently “beaconed the hell out of” its vending machines and real-world locations, and is now figuring out how that new connectedness could drive sales. A loyalty scheme set for this spring, for example, will feature an app that can […]
Ace Hardware is pushing its famous jingle into its ad spots after years of keeping it low key. And it’s not happening on a whim. “We have tremendous equity in that jingle, and you instantly know where the advertising is from,” said Jeff Gooding, senior director of marketing and advertising at Ace Hardware. Recognition has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Broken Wings Many advertisers plan to spend less on Twitter in 2016, according to a survey by RBC Capital Markets. “Just like there are momentum stock buyers, guess what? There are momentum ad buyers, and the momentum is moving away from Twitter,” said lead […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sweet Deal For Rubicon Mediaocean will offer Rubicon Project’s automated guaranteed product – dubbed Orders – within its Prisma software. Given Prisma’s adoption by more than 150 agencies, the deal has the potential to deliver many millions in revenue for Rubicon and its publisher […]
Integral Ad Science on Thursday rolled out pre-bid viewable segments for video that will let advertisers target against different viewability thresholds. MediaMath is the first demand-side platform (DSP) to adopt Integral’s new pre-bid segments. Rather than bidding based on historical data, Integral’s pre-bid viewability segments help marketers fine-tune their bids before the fact. So instead of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Quake Publicis reorged its media agencies, shrinking the number of companies from six to four. The surviving quartet is: Starcom, Zenith, Mediavest/Spark and Optimedia/Blue 449. Additionally, VivaKi – where the former programmatic trading desk AOD was housed – will be officially shuttered, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Watch n’ Shop Amazon’s foray into original content is well-known, but now it’s adding a live TV fashion show designed to let viewers shop as they watch. The show is called Style Code Live and it features expert fashion/beauty tips with live pop-up links, […]
AppNexus has completed beta tests of a new supply-side platform and ad server designed solely for video and will release it widely in Q2. The company has already signed up 15 publisher clients in the US and Europe in the wake of a beta test that began in late 2015. The SSP is one piece […]
Digilant, a Boston-based programmatic solutions provider, announced Alan Osetek as its new CEO on Tuesday. Osetek last served as the global president of Omnicom Media Group’s Resolution Media. “We were looking for someone that understood programmatic media in the broadest sense,” said Don Epperson, CEO of ISP Digital. “[Osetek is] a great fit for us […]
To reach its youthful audience, Taco Bell frequently tests platforms before some of the details are figured out, such as measurement. But that strategy is working: The company’s sales have grown in each of the past four years, fueled by the success of Doritos Locos Tacos in 2012. In 2013, Taco Bell became the first […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Facebook DSP You may have heard Facebook is throwing in the towel on plans, first reported by AdExchanger, to roll out a DSP. Not so fast! VP of ad tech Brian Boland tells The Information that yes, the company is no longer working […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Voter Bots In a 2016 presidential year, one big-money opportunity for ad fraudsters will come from digital budgets aimed at Latinos (who disproportionately rely on smartphones over cable or print for political news), writes White Ops political director Mark Schlosser in a column at […]
Among the findings of this week’s programmatic survey from Forrester and the Association of National Advertisers is this alarming nugget: Programmatic adoption could be hindered unless marketers continue to push for transparency – and make progress getting it. “We need to move from awareness and education to policy and action,” said Jim Nail, principal analyst at Forrester, […]
Marketers love data, but there are still ways it can fail them. Marketers need to push themselves and their agencies to be accountable for sales, not false metrics often used as proxies for actual sales, said speakers at the ANA’s Masters of Marketing conference in Orlando, Fla., this week. “My No. 1 goal is to align […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. See For Yourself The ANA and Forrester’s annual survey shows 31% of marketers increased their in-house programmatic capabilities last year. The study also indicates more granular oversight and guidance of vendors, like updating “blacklists,” purchasing through PMPs and rewriting I/Os to guarantee transparency. Marketers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pub Crawl Some publishers that have embraced Facebook Instant Articles are now feeling the sting of higher costs associated with measuring their audiences there. Ad Age reporter Jeremy Barr describes how Facebook shunts pubs to its measurement partner comScore, which then charges media companies […]
Publicis.Sapient acquired Salesforce Gold partner Vertiba on Wednesday to expand its ability to build and deploy Salesforce marketing cloud solutions. Publicis.Sapient did not disclose the terms of the acquisition or Vertiba’s employee headcount. Founded in 2010, Vertiba is a consultancy specializing in installation of Salesforce’s cloud solutions. Publicis.Sapient inherits Vertiba’s know-how on applying Salesforce’s tools […]
If you hail from the northeastern United States, you’re probably accustomed to the slightly bitter bite of broccoli rabe common in many Italian dishes. It’s the population beyond New York and other big cities – as well as health-conscious millennials – to whom Salinas, Calif., grower Andy Boy wanted to appeal. But Andy Boy had […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Wanted: Instant Sponsor Posts Lucia Moses of Digiday rounds up guinea pig publishers’ experiences with Facebook Instant Articles before the platform’s upcoming public rollout. The publishers, who have experimented with Instant Articles to varying degrees, have seen better audience engagement due to faster load […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Billboards Have Eyes Billboards are nice, but it’s hard to get granular metrics around a sign in the street. Aiming to change that, iHeartMedia subsidiary Clear Channel Outdoor Americas unveiled a program called RADAR that uses location data from PlaceIQ, Placed and AT&T […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MDC Surges Struggling holding company MDC Partners is showing signs of life in the wake of its hire of Silicon Valley vet Scott Kauffman last summer. MDC posted $117 million in net new business wins in 2015, following a decade of net losses, according […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Who Pays The Piper? Adblock Plus wants to shed some light on the monetization policies for its controversial Acceptable Ads initiative. Operations manager Ben Williams penned a blog post acknowledging the communication breakdown. “Because we discuss it so frequently, we often forget that you […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Taking A Stand “Trying to use and get benefit of the Times’ journalism without making any contribution to how it’s paid is not good,” said New York Times CEO Mark Thompson in a speech about ad blocking Tuesday. “Everything we do should be worth […]
