Publicis.Sapient acquired Salesforce Gold partner Vertiba on Wednesday to expand its ability to build and deploy Salesforce marketing cloud solutions. Publicis.Sapient did not disclose the terms of the acquisition or Vertiba’s employee headcount.
Founded in 2010, Vertiba is a consultancy specializing in installation of Salesforce’s cloud solutions. Publicis.Sapient inherits Vertiba’s know-how on applying Salesforce’s tools to different verticals.
“Having a platform like Salesforce as a major component of business is important. Now we can leverage Vertiba’s expertise to create a broader experience for our clients,” said Chris Davey, SVP of strategy at Publicis.Sapient.
Salesforce itself has invested in “expanding their technology to support all facets of the customer journey,” Davey said. The company, for instance, just launched an Internet of Things cloud.
Vertiba wins some accounts through referrals from the Salesforce consulting program – a tiered partnering program with Platinum, Gold, Silver and Registered levels. The rest are won through competitive bids. The Colorado-based company works with large local organizations, such as the University of Colorado and the Colorado Department of Transportation.
“They have a great reputation. Historically, they’ve been the top two or three of all of Salesforce’s partners worldwide in terms of customer satisfaction, which is something Salesforce measures accurately,” Davey said.
