Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sticking Around Snapchat is moving away from being an “ephemeral app” to one that saves and stores. A new feature called Moments will allow users to save old snaps in-app to send to friends or repost in the future, the company announced in a blog post. […]
While the VC well has runneth dry for many of the middlemen of ad tech, the cash is still flowing for companies focused on the cross-device space, mar tech, artificial intelligence and mobile marketing automation. Flowing with caveats, however. “It’s not that capital has dried up, but rather that investors are being more deliberate in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ari Bluman’s Successor Susan Schiekofer will take on late advertising pioneer Ari Bluman’s role as GroupM’s head of digital investment. Schiekofer has big shoes to fill [AdExchanger coverage], but more than 20 years of digital experience within GroupM positions her well for the job. She previously […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eastern Frontiers Publicis Groupe inked a partnership with Tencent, the first deal of its kind between the Chinese search giant and a global agency network. [Read the release.] The deal will give Publicis access to Tencent’s “vast and rich online behavioral data, benefiting clients through improved […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pains & Gains Procter & Gamble cut its total agency and ad production costs almost in half in the past two years, from $2 billion to just over $1 billion, but maintains it has upped creative standards in the process. “What we found, and I think […]
Microsoft, which spent $26 billion on LinkedIn, isn’t the only company betting big on B2B data. Business database Dun & Bradstreet (D&B) also placed wagers over the past year by striking 16 strategic deals with publishers, agency trading desks and vendors like LiveRamp, Xaxis and Adobe. Despite being known for its commercial credit listings and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Diminishing Returns “Facebook was built on the idea of connecting people with their friends and family,” writes Adam Mosseri, the company’s VP of product management for its news feed, in a blog post introducing an algorithm change lowering the reach of publisher stories. Mosseri is breaking […]
It’s come to this: The hopes of an industry are pinned on two SEC filings. Both AppNexus and The Trade Desk are close to submitting S1 forms with the Securities and Exchange Commission, indicating plans to go public in the coming months and releasing key financial details. In the case of The Trade Desk, the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vrooom The auto industry is shaping up to be one of the big drivers of digital tech investment and innovation. Bloomberg reporters connect the web of dollars, partnerships and human talent zooming around the industry. According to McKinsey, the next decade will see more than a […]
Bounce Exchange, a behavioral marketing provider, has acquired B2B social media marketing startup GoChime, Bounce announced on Tuesday. Terms of the deal were not disclosed. GoChime extends B2B email campaigns to social and display media. It will now be a Bounce Exchange product called “Behavioral Audiences.” GoChime’s relatively small team has already integrated with Bounce’s […]
LinkedIn is launching more programmatic buying access to its historically walled arsenal of B2B inventory, just two weeks after Microsoft acquired it. Tuesday’s launch of programmatic display opens RTB access to all major demand side platforms and agency trading desks. Advertisers can either buy LinkedIn display ad inventory via the open exchange or through LinkedIn Private Auctions. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Don’t Call It A Comeback Maybe a weak upfront market last year was just what the doctor ordered for the ailing broadcast TV industry. Marketers didn’t take all that money and go elsewhere, they just waited and bought on the scatter market, driving up rates. Ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ready, Set, SaaS Ad tech vendors are trying hard to replace their media markups with true SaaS revenues, and Digiday’s Yuyu Chen checks in on their progress. “Since enterprise software is still relatively new for CMOs, we structure pricing in a way that is more familiar […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Caught Me, COPPA The FTC levied a $950,000 fine against InMobi, a mobile ad network founded in India and now based out of Singapore. The regulator said InMobi “deceptively tracked the locations of hundreds of millions of consumers – including children – without their knowledge […]
“BitTorrent” and “ads” are not two words you expect to see together, but the peer-to-peer file sharing service wants to prove it’s more than just a conduit for pirated content. On Thursday, BitTorrent rolled out a streaming service for Android, iOS and (soon-to-come) Apple TV apps called BitTorrent Now that’s like a cross between YouTube […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Inching Forward Addressable TV ad spend will double to $890 million in the US this year, accounting for 1.3% of total TV advertising, according to an eMarketer report. That’s nearly 120% growth since 2015, when addressable spend also doubled. The household-targeted buying method is expected to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Cannes-Do Surprise! Facebook announced some new products at the Cannes Lions advertising festival. First up is an API called Audience Insights, combining demographic and psychographic data, which was already available, with topical data from user posts about certain events, topics and/or brands. Facebook dishes this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data-Driven Content Condé Nast is opening a new group, Spire, which will match the pub’s 1 trillion unique monthly data points with purchase insights from 1010data, owned by an affiliate of Advance Publications, Condé Nast’s parent company. The data will be used to inform audience segments […]
The 2016 Summer Olympics are an opportunity for leading media brands to flex their programmatic muscles around a live marquee event. For some, it’s the first time they’re doing anything like this. Condé Nast, for example, launched a set of programmatic offers earlier this year. “Content packages around these kinds of events or moments was […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rare Bird Many analysts see a Twitter deal looming after a brutal year on the market (with shares dropping from the mid-thirties to about $16 today). The New York Times reports those rumors intensifying in the wake of Microsoft’s LinkedIn acquisition. But there aren’t many natural […]
P&G’s programmatic buying platform AudienceScience has a new CEO. Company Chairman Bill Gossman will assume the role, effective immediately, and former head Mike Peralta will become chief strategy officer. AudienceScience also made two other executive hires: David De Simone, who will serve as COO, and Patrick Reilly, its VP of enterprise sales. “We’ve gotten to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Growth Tax Some of the leading tech, media and commerce startups to IPO – Zendesk, Twitter, Etsy, Square, Coupons.com and Zulilly, for a start – took big venture capital rounds to get there. But did that money go to any actual use? The Information reports […]
Jay Stevens has joined Adform as chief revenue officer. The company created the role because it needed someone to manage the business and control country-specific P&Ls as Adform expands geographically into new markets. He started Monday. Stevens made the switch to the decade-old ad tech company, founded in Denmark, a few months after departing Rubicon […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Wall It looks like Chinese companies will continue gobbling up US ad tech firms (see: Smaato and Opera). China faces heavy competition in its domestic market, where internet traffic is shared among power players with closed APIs like Tencent, Baidu, Alibaba and Qihoo 360. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Proof Obsession Facebook is adding new ways for businesses to link their ads to offline conversions. The most interesting is an integration with Square that could bring a boatload of SMB transactional data into the Facebook “matching” ecosystem. Facebook also will use location data to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Welcome, Snapchat API Snapchat will allow third parties to buy and create ad units via APIs for the first time, Adweek’s Chris Heine reports. Its authorized partners include video DSP TubeMogul as well as a bunch of scaled social ad vendors including Social Code, Brand Networks […]
The ANA report on agency transparency erupted last week, intensifying a long-expected public dispute between brands and their media agencies. While the report focused on brands and agency holding companies, its findings could potentially affect ad tech companies. AdExchanger reached out to some leaders in the ad tech sphere to see how they viewed the […]
Updated with details from the Microsoft/LinkedIn investor call. Microsoft’s surprise $26.2 billion deal to acquire LinkedIn, among the largest digital technology acquisitions ever if it goes through, has the potential to transform the competitive dynamics in the CRM software industry. It also holds the promise of rebirth for Microsoft’s moribund, outsourced digital advertising business, via […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Take Your Medicine ANA Chairman Tony Pace responded to criticism of its recent report on agency rebates (specifically, that its unnamed sources have muddied agency reputations). He said in an open letter, “Granting anonymity and confidentiality to sources is a standard investigative practice for assessing business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moar! Internet ad revenue in the first quarter jumped 21% to $15.9 billion, according to the IAB and PwC’s latest data. And the growth rate is still climbing after all these years (take that, fraud and ad block alarmists). The report leaves a few things to […]
