Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Immobile The New York Times takes a look at mobile web latency across 50 mobile sites, and the resulting charticle provides a scathing commentary on ad load times. The story singles out Boston.com (a NYT property until 2013), which the story’s authors say requires […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Stay In Your Lane The Thrillist and JackThreads combo was one of the first to merge editorial and commerce. Now it’s goodbye to all that, as the two companies make arrangements to split up and raise funds ($54 million combined), Re/code’s Jason Del Rey […]
The merger of comScore and Rentrak, announced Tuesday, creates a powerful new player providing unified digital and offline measurement. The deal poses a real challenge to Nielsen, which nevertheless is not about to be overthrown as the reining champ of marketing and media measurement. Pending regulatory approval, comScore will begin to combine its digital audience measurement […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Learning The Native Tongue Yahoo CEO Marissa Mayer gave her thoughts on ad blocking during a Q&A at IAB MIXX during Advertising Week. Mayer believes ad blockers are wrong when they say their products will elevate UX and vibrancy on mobile or desktop, according […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Busy As A Bot Digital Content Next released a report Monday in conjunction with White Ops on bot fraud activity. No pub is cited by name, but sites that do audience extension (by retargeting their audiences) are more likely to have bot-ridden inventory. White […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Matching The Search User Google will widen support for first-party data onboarding, Digiday’s Garett Sloane reports. “The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube.” It’s a move straight out of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sourced Traffic Is For Suckers Bloomberg Businessweek’s cover story next week is a dive into the world of fraudulent traffic. A while ago advertisers hoped digital display would be as effective but more efficient vs. TV advertising: similar reach, but way less cost. But last year, […]
Beyond knowing whether an ad was viewed and for how long, marketers want to verify viewability percentages against key audience segments, which is the basis of a new alliance between Nielsen and Integral Ad Science (IAS). Although the two companies have partnered since 2012, they have now expanded the scope of their relationship to offer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Pluribus Unum The EU’s top court issued some sharp statements regarding Facebook’s 15-year-old data-sharing agreement with US government agencies. The nonbinding decision from the EU’s advocate general said European “Facebook users are not informed that their personal data will be generally accessible to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Blockalypse The Randall Rothenberg “calm down about ad blockers” media tour continues, this time with a column at Ad Age (following up on Monday’s WSJ Q&A, where he also referred to ad blocking as “the latest crisis du jour”). In a scathing piece, […]
Some luxury automakers that advertise on Bloomberg Media’s properties can drive better business outcomes if they spend more on its radio and digital channels and slightly less on print. To help advertisers best manage their media mix across its portfolio of TV, radio, digital and print channels, Bloomberg Media partnered with MarketShare, a media attribution […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nothing To See Here, Folks With Advertising Week around the corner and ad blocking seizing the public’s attention, IAB CEO Randall Rothenberg is trying to contain the circus. In a Q&A with Mike Shields of The Wall Street Journal, Rothenberg cautions that ad blocking […]
“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jon Heller, co-founder and co-CEO at FreeWheel. Ask five people to define programmatic and you’ll get seven different answers. Some answers make sense for display, some make sense for the premium video ecosystem and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Is The Sun Rising Or Setting On Agencies? Writing for Media Village, MediaLink founder Michael Kassan gives his guess at what’s to come of creative, media and tech agencies as their long-established roles become ever more juxtaposed with technology. Kassan writes, “My money is […]
Rob Norman, GroupM’s global chief digital officer, foresees a future without fragmentation. He also expects more walled gardens, although “walled” won’t necessarily mean “closed.” Speaking on Thursday at DMEXCO in Germany, Norman outlined how agencies and advertisers will adapt to the rise of a handful of major consumer platforms and applications. “When you think about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Blocking Is But A Stage Apple’s momentous ad-blocking move and any publisher carnage it creates are mere “collateral damage” in a greater war between Silicon Valley’s titans (Google, Facebook and Apple), writes The Verge’s Nilay Patel. Apple’s new iOS 9 release has been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PLYmedia Rebuttal This week, former AppNexus CTO Mike Nolet accused PLYMedia of driving fraudulent traffic, and the mobile video platform was subsequently axed from MediaMath’s DSP. On Wednesday, PLYmedia co-CEO Avishay Raviv penned a LinkedIn post to clear the air. While Raviv takes responsibility […]
Jack Dorsey will apparently not be the next full-time CEO at Twitter, bringing Adam Bain, the company’s top sales exec and a presumptive candidate for the job, a step closer to the throne. Dorsey has been whispering to Square investors that he will stay on as CEO of the payments company, Re/code reported Thursday. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Shuts Down PLYMedia MediaMath appears to have cancelled buying privileges for one of its clients, PLYMedia, after former AppNexus CTO Mike Nolet described mobile video fraud he attributed to PLYMedia. The arbitrage player was buying mobile video impressions using MediaMath’s DSP and reselling […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Price Of Programmatic Ad Age’s Alexandra Bruell takes a look at the dark side of automation, namely the sticker shock. “Programmatic ad tech involves not just the ad inventory at the end, but a trail of fees and costs along the way to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Shakeout Claims Scott Burke, Kathy Savitt The revolving door continues at Yahoo. Ad tech chief Scott Burke exited last month, replaced as head of ad platforms by Prashant Fuloria, as first reported by Re/code’s Kara Swisher and confirmed by AdExchanger. And Yahoo confirms […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPO-No It’s a rough year for tech firms hoping to exit. Research from Renaissance Capital suggests that a mere 11% of all US IPOs this year were held by tech companies, a seven-year low. To be clear, that percentage is not specific to advertising […]
It was an orgy of new products. At its “Hey Siri” event on Wednesday, Apple unveiled enhancements to the Apple Watch and launched the iPad Pro and something called the Apple Pencil, which is basically a super fancy stylus for the new, bigger iPad. The company also rolled out the next generation of iPhone 6 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Hill In an interview with Adweek, Trilia Media President Cindy Stockwell opens up about what led Hill Holliday to spin off its media operations. Prior to her current role, Stockwell served as EVP and chief media officer for Hill Holliday. “We wanted […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Missed The Starting Gun Last week, AOL acquired Millennial Media to grow its mobile ad biz, but capturing mobile ad dollars is no easy feat. Google has cornered 32.9% of all US mobile ad spend (about $10.02 billion), while Facebook commands 19.4% ($5.2 billion), […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Magic Of Clorox Clorox will spend three times more on programmatic ads this year than it did last year, the Journal’s Jack Marshall reports. At that rate, about half of Clorox’s full digital budget will go to automated buying. “Programmatic media has enormous […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Programmatic UK Programmatic display ad spend in the UK is slated to grow 66.2% and hit $2.96 billion this year, eMarketer reports. At that rate, programmatic will make up the majority (59%) of the country’s total display ad market. “It hasn’t been an […]
The digital media industry is mourning Curt Hecht. Hecht passed away this week at the age of 47, ending a brilliant 26-year career at Publicis Groupe and The Weather Company. His death has come as a shock to many, not only because of Hecht’s intellectual and physical vigor but also because he chose to keep […]
By Kelly Liyakasa and Zach Rodgers Verizon-owned AOL will snap up mobile ad platform Millennial Media, the companies said Thursday morning. AOL will pay $1.75 per share of Millennial stock, valuing the company at $238 million, as was previously rumored. This price is a considerable premium over the company’s Wednesday close-of-trading market cap of $187 million. As AdExchanger […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapping Up Ad Tech Delhi-based ecommerce newcomer Snapdeal acquired Silicon Valley ad platform Reduce Data for an undisclosed sum. The deal adds to the trend of ecommerce players beefing up their ads biz through acquisitions. (Snapdeal rival Flipkart’s bought AdIQuity Technologies, a mobile ad […]
