Six months after it came to light that AppNexus has a problem with invalid inventory, the New York-based company is imposing more transparency on ad networks and websites that use its platform to sell media. AppNexus confirmed to AdExchanger that it has started inserting a new snippet of JavaScript into its ad tag in order to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CEO Talkin’ Former [x+1] CEO John Nardone has left Rocket Fuel, which acquired the self-serve DSP/DMP hybrid last August, and joined UK-based ad-serving tech firm Flashtalking as its new chief executive. He replaces the firm’s elusive CEO and founder, Paul Cunningham. Nardone wastes no […]
Database marketing and CRM agency Merkle has acquired performance marketing agency Pointmarc, a Seattle-based digital analytics consultancy. Terms were not disclosed. The deal is the latest in an acquisitions spree for Merkle, which acquired paid search and social agency RKG last July and earlier bought Chicago digital agency New Control, design firm 5th Finger and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Search Data Once upon a time, Google’s ad platform chief, Sridhar Ramaswamy, locked horns with his peer, Susan Wojcicki (now YouTube CEO), over the proper use of the company’s valuable search data. The Information’s Amir Efra tells the tale of some meetings where […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Captive Mobile Video Audiences Writing for Adweek, Google’s head of display (and now YouTube ad products, too), Neal Mohan, says TV consumption habits have evolved and brands must adapt. “Our shift to constant connectivity has opened up amazing opportunities for marketers to reach consumers […]
Microsoft has reversed its approach to Do Not Track (DNT) and will no longer make it the default setting on the Internet Explorer browser and IE’s eventual replacement, Spartan. In a Good Friday blog post, Microsoft Chief Privacy Officer Brendon Lynch said the decision was made in order to comply with the World Wide Web […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Platforms Under Siege Privacy officials from France, Spain and Italy are looking into Facebook’s data collection practices, The Wall Street Journal reports. “The pile-on is a sign of an increasingly acrimonious environment for US technology companies in Europe,” writes the Journal’s Sam Schechner. “Antitrust […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL And Fox Forge Digital Deal AOL and Fox Sports entered into a multiyear partnership for video content on Wednesday. Fox Sports will host AOL video on its digital properties, like @TheBuzzer and Garbage Time. Fox Sport Digital’s VP of bizdev, Ben Maggin, tells […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In Defense Of Agencies Writing for MediaBizBloggers, former PHD chief Steve Grubbs says adland is lost in a discussion on rebates, media kickbacks and arbitraging inventory. “My evolved point of view is that a) agencies must not violate any laws, b) they must be […]
Facebook violates EU law by tracking users for targeted advertising, a European privacy panel said Tuesday. The report was commissioned by the Belgian Privacy Commission, which sits under the EU’s European Commission, and is an updated version of an initial draft that surfaced in February. A key development of the update claims that Facebook cookies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. For Publishers, It’s Scale Fast Or Own Your Niche Mid-size publishers are being forced to compete with the scale of digital powerhouses or package their audience through programmatic channels, driving down the value of their inventory. “The number one issue for publishers is scale,” […]
Video ad spend will continue to explode, increasing 29% per year and reaching $23.3 billion by 2017, according to the latest update to ZenithOptimedia’s global ad expenditure forecast. While 29% is a decline from the 34% growth rate Zenith recorded for online video in 2014, the format is the fastest-growing digital ad category, partially due […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mining The Video Reuters’ Malathi Nayak reports that Verizon is mulling free video packages. Though yet to be confirmed, Verizon CFO Fran Shammo says the company is considering an “‘advertising-type’ model, ‘not necessarily a consumer-pay model.’” The service, which is set to release this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Market Shift To Social With Facebook’s developer conference F8 in full swing, eMarketer reports that the social platform and Twitter will take a 33% share of the US digital display market by 2017 (a projected total of $37.36 billion). The research firm predicts […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Multichannel For The Win ESPN is trumpeting the importance of multichannel advertising in anticipation of this year’s upfronts, according to The Wall Street Journal. As evidence, the ESPN Lab collected 15- and 30-second spots from eight advertisers and exposed the ads to sample audiences […]
Publisher Mothership Facebook has been in quiet communication with at least six media companies about hosting publishers’ content inside Facebook, rather than directing users to an external site, The New York Times reports. Sources say Facebook will roll out the format in the next several months. But publishers must be willing to share content freely […]
Mozilla is putting the pedal down on its foray into digital ads. In recent weeks, the provider of open-source software has met with a range of ad tech companies in a bid to do more with the audience data and ad space generated by its still popular Firefox browser. In February and March, Mozilla’s content […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Fee Abides The “kickback” debate continues to burn as agencies and marketers butt heads over transparency on fees and services. Ad Age’s Alexandra Bruell finds that so-called kickbacks – or rebates – make sense to some considering the plight of the agency model. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eat Your Fiber Google’s broadband “Fiber” initiative and its TV ad measurement businesses will dovetail nicely, at least as part of a Kansas City pilot, Adweek reports. “Every household with Google Fiber, obviously, has a Google Fiber box. And that box can put the […]
Is traditional advertising dying in the US? Not for midsize advertisers, according to research from Kantar Media. However, while smaller and midsize advertisers are spending more on “traditional linear media,” the largest US advertisers are redirecting those budgets to digital forums. “The growth of the ad market is on two different tracks right now,” said […]
Gravity4, the ad tech firm started by Gurbaksh Chahal in the wake of his firing from RadiumOne, has acquired retargeter Triggit in a probable fire sale. Triggit’s three founders, including its red-shirted CEO Zach Coelius, are leaving the company in the wake of the sale. Its management received multiple offers, and Gravity4 was both the highest bid […]
Is This Town Big Enough For Two? The face-off between Israeli-bred competitors Outbrain and Taboola is punishing margins, leading some to wonder if the firms should hurry up and merge already. But the contenders don’t see it that way, and analysts agree. “Competition is ruthless, and everything between Outbrain and Taboola is aggressive,” Eric Yohay, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tech: It’s Everywhere Visa Wants To Be Speaking to Ad Age, Visa CMO Antonio Lucio said the company fancies itself a tech firm, and it plans to back that fact by hiring 500 engineers in Austin, Texas, this year. Visa spends 46% of its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Is iAd Apple’s Sleeping Giant? With headlines percolating about Apple’s plans for a subscription TV streaming service, Business Insider’s global advertising editor, Lara O’Reilly, says the offering could revive Apple’s dormant ad business, iAd. “[iAd] may just make up an estimated 0.3% of Apple’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Undesked The decentralization of Publicis Group’s programmatic buying activities away from its VivaKi trading desk hub to embed within operating agencies is a natural progression, SMG’s programmatic SVP, Mac Delaney, tells Beet.TV. “The operators … within AOD [will be] there to help inform […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Powering The Transaction Facebook has acquired, and shut down, personalized commerce search app TheFind. TheFind combines search data with longitudinal purchase data to refine product suggestions. Facebook needs smarter targeting for retail marketers. Could this be the bridge? TechCruch has more. “Facebook’s resources and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nestlé Speaks On stage at the IAB’s conference in London, Gawain Owen, digital lead at Nestlé, offered brands some advice. “Ask your agency for log-ins,” he said. “I can log-in at any time and see how my campaigns are performing because [the agencies] have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PubMatic IPO In Doubt? Plenty can change in a year, which is how long it’s been since PubMatic started dreaming about a $1 billion IPO. Today? “There is no plan for IPO,” CEO Rajeev Goel tells Indian newspaper Business Standard. “We would like to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Live Video Bet Twitter dropped a little less than $100 million for Periscope, a startup that’s been developing a live-video streaming app, according to The Wall Street Journal. The deal was first reported by Business Insider and was quietly finalized a month ago. […]
To power native placements, Condé Nast’s Food Innovation Group selected TripleLift as a technology provider. It will sell native placements directly and through private native marketplaces. In-feed article previews for branded content, such as a recipe, will appear across the Food Innovation Group’s sites. The group reaches 50 million uniques a month across its portfolio, […]
