Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Gains Speed Programmatic ad spend in the US will surpass $10 billion this year, according to eMarketer, and is growing at a rate of 137%. According to the research, ad spend on automation will double to $20.4 billion by 2016. “Today publishers largely […]
Marketing is more than ever a science, but that doesn’t mean it should become less of an art, according to Nissan’s marketing chief. “It’s the era of big data. To the most detailed level we can check who’s buying what and where and when, as well as people’s behaviors and actions,” the automaker’s global head […]
Google’s Q3 revenue rose 20% year over year to $16.52 billion, though it continued to see click volume rise (17% YoY) and cost per clicks fall (2% YoY). Google sites comprised about two-thirds of revenue, for a total of $11.25 billion. Partner sites contributed $3.43 billion, or about 20%. Google’s O&O paid clicks (which include […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meredith Adopts Native Battling falling CPMs and banner blindness, Meredith Corp. is the latest publisher to hop on the native ad bandwagon. The first glimpse of sponsored content will surface later this month via FitnessMagazine.com, which relaunches Wednesday. According to Meredith SVP and Chief […]
Enterprise tag-management specialist Ensighten has acquired multichannel marketing analytics startup Anametrix for an undisclosed sum, the companies announced Wednesday. The duo’s relationship dates back 18 months and had already manifested in a number of joint product integrations. Owning Anametrix was the natural next step, according to Ensighten’s founder and CEO, Josh Manion. Anametrix was founded […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Other Search War Bing put up a good fight, but Google Chairman Eric Schmidt says the company’s biggest rival in the search arena is Amazon. “People don’t think of Amazon as search, but if you are looking for something to buy, you are […]
Ecommerce is a “clean business” when it comes to attribution. That’s one reason why 90% of media dollars at contact and eyewear company Coastal.com go toward influencing sales: It’s easy to tell if those tactics actually work. After tracing the path from advertising to a sale, that same data is applied to make the advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Local TV Sales WideOrbit is supporting a new “live environment” for trading locally sold, linear TV. The offering was created in partnership with IPG’s MAGNA GLOBAL and Tribune Media and includes “linear television station inventory across customized geographic areas ranging from specific DMA […]
Beauty startup Julep has grown up in the age of social. The brand uses Facebook, blogs, and surveys in order to interact with customers and encourage them to have a stake in the brand. “We’re one of the first beauty brands to have grown up post-social media,” CEO and founder Jane Park said. After all, […]
Rentrak defended itself late last week against rival measurement firm Nielsen, whose global president Steve Hasker claimed Rentrak “never lets the facts get in the way of a good press release.” Hasker, in a Friday media briefing regarding errors Nielsen had discovered in its national networks ratings going back to March 2, opened fire on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Dimes In a recent interview with Bloomberg News, Vice CEO Shane Smith called mobile “the holy grail” for media companies. “Mobile is the Wild West,” Smith said. “It’s where everyone’s scale is coming from, but it’s very difficult to monetize right now.” New […]
Visible Measures has forged a number of supply-side integrations with AdsNative, TripleLift and DistroScale, adding “thousands” of publisher supply sources as a result of the deal, revealed Friday. These partnerships build on the recent rollout of Fabric, a demand-side platform (DSP) designed to place native ads, used first by Publicis Groupe’s media buying unit VivaKi. The DSP is primarily […]
There’s a long line outside the club – but once you get past the bouncer, there’s no one to dance with. Problems of supply and access have plagued private exchanges even as they grow increasingly popular. There are many reasons for this: Those who want to transact privately using programmatic “pipes” may find little to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ephemeral Ads Though valued at a whopping $10 billion, Snapchat has yet to raise revenue. But that’s about to change, according to Bloomberg. Speaking at the Vanity Fair New Establishment Summit in San Francisco on Wednesday, Snapchat CEO Evan Spiegel confirmed, “People are going […]
HubSpot, an independent, Boston-based tech company that built one of the first all-inclusive marketing and sales platforms (at least for the mid-market), began its first day of trading Thursday on the New York Stock Exchange, its share price rising to $33 in early trading. HubSpot – or HUBS, per its new ticker – was valued at close to $759 […]
WPP Group planted a stake Thursday in Rentrak by acquiring $98 million of the media measurement company’s common stock (12.4% of total shares). In return, Rentrak gets Kantar Media’s TV measurement business in the US. WPP also made a $56 million cash investment in the company, which, barring regulatory approval, would give the holding company […]
Once upon a time, Microsoft seemed to be positioning itself as both a publisher, via its network of owned and operated sites, as well as an ad tech provider – sort of like where AOL is today. In 2007, it bought aQuantive for just north of $6 billion, which included major digital marketing players like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native In The Exchange Twitter’s MoPub unwrapped some features to ease native ad operations for developers, courtesy of the June acquisition of Namo Media. Keek, a social app, is one MoPub client seeing increased ad revenue and user engagement thanks to the tweaks. ”Being […]
The confluence of health data and advertising is a privacy-sensitive subject, and marketers have generally been slow to adopt automation in the health care sector. But two Publicis Groupe agencies are looking to bridge the gap between automation and health care marketing. On Wednesday, VivaKi and Publicis Health Media (PHM) unwrapped their programmatic buying solution […]
Datalogix, which is known for connecting digital media with offline sales impact, will begin to tie ad viewability to in-store ROI via a partnership with comScore, unveiled Wednesday. Marketers will be able to combine comScore’s panel and Census-based data, as well as its impression-level reporting inclusive of “90 of the top 100 properties across the […]
DigitasLBi has named its first-ever chief data scientist. The Publicis Groupe agency’s Jason Kodish steps into the newly created role from his former position as SVP, North America, strategy and analytics lead. In the new position, Kodish will manage a global strategy and analytics team of 350 and report to global CEO Luke Taylor and North […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Atlas Jitters Publishers are nervous about data leaking through codes and scripts on their properties, including Facebook’s “social hooks.” According to The Information, that nervousness may have extended to the company’s recently rebuilt ad server. “In an abundance of caution, publishers are taking a […]
Facebook’s Atlas ad server allows advertisers to target Facebook users not just on Facebook.com, but across the web and app ecosystem. Once a user has logged into Facebook on a device, Atlas can find the user and serve ads just for that person. When he or she acts on the ad, Atlas ties that back to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Media 2019 Forrester says US display advertising will grow from $19.8 billion this year to $37.6 billion in 2019. The report, authored by analyst Samantha Merlivat, also project that video advertising will account for 55% of all online display ad revenue in five […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Lockdown Google has been on a road tour of sorts with data-management providers, enforcing policies in the Google Display Network. Krux, BlueKai and Lotame have had their doorbells rung. Krux’s chief solutions officer, Mike Moreau, tells Adweek, “Google is only allowing data management […]
As of Friday, Hearst Corporation will offer so-called premium ad units across its digital media network (which includes Cosmopolitan.com, Esquire.com and GoodHousekeeping.com) through a programmatic direct partnership with Varick Media Management. Hearst premium units involve high-impact placements that expand or include rich media, like the “lightbox,” “billboard” and cross-device “pushdown” unit that fills the page. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Why In-House? Netflix’s senior manager of programmatic buying, Kathy O’Dowd, says protecting data is a big reason for in-house programmatic. “There’s a lot of intellectual property that we want to keep internal. And that’s made a lot easier when we’re internal,” she disclosed during […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quantcast Buys DCO Quantcast has added retargeting and dynamic creative technology with the acquisition of UK-based Struq for an undisclosed sum. In a blog post, Struq CEO Sam Barnett explained, “Combining Quantcast’s unrivaled data about online user behavior with our ad personalization technology will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spinning Off PayPal’s Data How will eBay’s spinoff of PayPal, announced Tuesday, impact the companies’ joint efforts on ads? eBay bought location-based media company Where.com in 2011 and rolled it into the modern-day PayPal Media Network and weeks ago unveiled plans to scale up […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Pop Interpublic Group’s media investment arm, Magna Global, estimates media investments in programmatic will rise 50% this year to $21 billion. AdAge picks it up: “By 2018, only the most premium digital inventory, including sponsorship and full-episode video, among other non-standard formats, will […]
