TV Advertisers Extending Reach Via Facebook; Radius Raises $50M

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Facebook: Goes Great With TV

Facebook can help TV advertisers extend their reach by targeting millennials, according to March research by Nielsen for Facebook IQ. According to the data, Facebook-only campaigns reached 13.4% of 18-to-24-year-olds in the US, while cross-platform campaigns reached 15.5% of the total target audience. For 25-to-34-year-olds in the US, Facebook-only campaigns reached 10% of target audiences while cross-platform ads reached 14%. More. In related news, Facebook debuted an option for advertisers to buy video using gross rating points. Business Insider has the story.

Radius Raises

Marketing intelligence software startup Radius raised $50 million led by Peter Thiel’s Founders Fund. The startup, founded by Facebook vet Darian Shirazi, cobbles together CRM data, social data and data from partner sources for clients like Staples and Revel Systems. The firm has raised $125 million and has a market cap north of $500 million, according to a spokesperson. ZDNet has more.

Gannett Reports

Gannett’s Q2 revenue fell 8.7% to $727 million in the second quarter. But the publisher grew its domestic digital visitors 16% to to 92 million uniques. As for programmatic, management says it’s growing. “We’ve done a fine job with our network in the last few months of leveraging programmatic at a higher rate,” Gannett CEO Robert Dickey told investors. “As a result, we’ve been seeing some significant increases in that particular area.” He added, “We continue to see good local display growth at our domestic properties.” The publisher completed a spinoff from its former parent company, Tegna, in June. Read the release.

Playing Politics

The NYT dives into Facebook’s advertising and outreach team dedicated specifically to politics, which has doubled in size since 2012. The features it offers candidates include identifying potential voters or volunteers and tracking donations. The platform also enables a politician to host a Q&A, like Hillary Clinton recently did, which it can push to certain ZIP codes or email addresses. Read more.

Tapping The App Supply

Google debuted features and ad products for mobile apps on Wednesday, TechCrunch reports. Google will now allow search ads for apps within its Play Store (which means apps will be able to pay for real estate like brands do on ecommerce sites). For Android app developers, Google is piloting search app install ads across its platforms. The firm also surfaced a new metric, “first app opens,” which lets a developer know when a downloaded app is first opened. Read on.

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