Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Nears Sale To IBM IBM is near a deal to acquire digital and data assets of The Weather Company, according to a report in The Wall Street Journal. “IBM is particularly interested in Weather Co.’s forecasting group, WSI. That division houses technology and […]
Oracle Marketing Cloud kicked off its OpenWorld conference this week with three platform features meant to reach customers across channels, improve email targeting using Datalogix and manage content marketing workflow and scheduling. “We’re making easier for clients to operate in a cross-channel way, and we’re doing it practically, as opposed to theoretically,” said Alexander Hooshmand, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Techtonics Ad Age’s Kate Kaye covers recently accelerated efforts by telcos to monetize the vast mobile audience data they’re sitting on. Verizon, Sprint, Telefonica and other carriers are licensing those data sets for use on platforms run by SAP, IBM, HP and AirSage, among […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Only Room For ONE AOL has long positioned itself as the open alternative to Facebook or Google, but that’s changed to some extent since the company’s acquisition by Verizon in May. In trying to explain what made AOL so valuable to the telco (all […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Laissez Faire The coming tsunami of political spending has the ad tech world salivating, but it isn’t all positive. Ana Radelat writes for Ad Age that both users and buyers could face a “political crowd out” in 2016. With so many candidates (not to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pindow Shopping People are in a holding pattern when it comes to Pinterest. A leaked forecast showed revenue going from $170 million to $2.8 billion in the next two years. Garett Sloane reports for Digiday that advertisers are hesitant to put big budgets on […]
Despite the triple threat of ad blocking, fraud and viewability that have laid siege to digital media this year, spending on the channel is growing faster than at any time since 2011. Revenue for January through June topped $27.5 billion, a 19% increase, according to IAB’s ad revenue report. That’s the best growth rate since […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. And The Virtual Pulitzer Goes To… The New York Times has a well-earned reputation as a digital trailblazer for legacy publishers, which accounts for all the raised eyebrows when America’s paper of record announced a virtual reality film (on child refugees displaced by war) […]
The Association of National Advertisers (ANA) is looking into kickbacks following allegations leveled at agencies. Several months after the ANA formed a joint transparency task force with the American Association of Advertising Agencies (the 4As), it revealed Tuesday it has hired two firms, K2 Intelligence and Ebiquity/FirmDecisions, to do more fact-finding around the issue of media transparency. The vetting process included 26 firms, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Riding Off Into The Sunset (Again) Well, that didn’t take long. In the wake of the completion of Millennial Media’s sale to AOL, CEO Michael Barrett, President Jason Kelly and SVP of business services Marc Theermann have all formally exited the company. Read the […]
Adadyn wants to get small marketing teams who play around with Google AdSense to realize they can get similar results by doing programmatic themselves. Adadyn released Monday a self-serve programmatic platform designed for businesses making less than $50 million annually. It’s the first major move for the Indian company since it rebranded from Ozone Media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Been Done In-app ad blocker Been Choice has decided to call it a day – on in-app ad blocking, that is. After getting pulled from the App Store over what Apple deemed a security issue, co-founder Dave Yoon and his team resubmitted the app […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Minority Report For Realz Forget machine learning; the new buzzword is AI. Publicis’ Sapient division, which focuses on digital tech, acquired a minority stake in the artificial intelligence company Lucid on Thursday. The goal is to create detailed histories of consumer buying patterns in […]
StrongView on Thursday merged with marketing automation system Selligent. Private equity firm HGGC owns majority stakes in both companies. As a combined company, Belgium-based Selligent and Redwood City, Calif.-based StrongView will employ about 350 people. The goal is to expand products and services internationally, said Selligent co-founder and CEO André Lejeune. Lejeune will serve as […]
Dstillery released Thursday a self-serve version of its digital audience platform, combining a data management and demand-side platform. While the bulk of Dstillery’s business comes from agencies, it does some brand-direct deployments. The new self-serve offerings won’t replace Dstillery’s managed services, but will offer more flexibility to clients who wish to take an active role […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 140-Character Connection You thought Twitter and Google were tight before? The microblogging platform just brought on Google’s former chief business officer Omid Kordestani as its executive chairman. The last few weeks have been kind of crazy for Twitter. Co-founder Jack Dorsey returned as CEO, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Making Hay Condé Nast has millennials on the mind – at least that’s the message following its acquisition of Pitchfork Media, a niche music quarterly and website. Ravi Somaiya reports for The NYT that Condé Nast CDO Fred Santarpia (who led the deal) said […]
To borrow a phrase from baseball, B2B programmatic advertising is still in the early innings. A couple of factors have kept B2B marketers from fully adopting the media strategy as rapidly as their B2C brethren. “The biggest difference in B2B and B2C programmatic is the value of the inventory,” said Tony Uphoff, CEO of Business.com. […]
David Yoon is having an interesting week. It started out on Oct. 6 when Apple’s App Store gave its blessing to Been Choice, the ad-blocking app he developed along with his co-founder and CTO Sang Shin. The mini–media frenzy that ensued was immediate because Been Choice said it could do something that other content blockers […]
It’s a problem that’s familiar to many agency buyers: start geotargeting, and soon, a campaign’s scale whittles to nothing. The same problem exists for publishers. If a local newspaper starts selling moms reading the auto section, the audience might be too small to be worthwhile to advertisers. The Local Media Consortium (LMC), a partnership of […]
Varick Media Management, agency holding group MDC Partners’ audience and media-buying arm, has released Alveo – a planning, buying and reporting platform. Operating originally as more of an internal trading desk, Alveo can now be used by Varick’s clients to manage and visualize data as well as access reports across multiple campaigns. Alveo is available […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Online Mall Facebook announced new features Monday meant to get more people buying directly off its platform. TechCrunch reporter Anthony Ha takes a look at the upgrades and Facebook’s current suite of ecommerce engines (including buy buttons, product ads and a mobile feed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Silicon Valley Vs. Washington DC The White House said it will no longer seek legislation or action forcing companies (i.e., Apple, Google and Microsoft) to open their encrypted user data to law enforcement and intelligence agencies. The New York Times covered the reversal, which […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Matters Of State It may seem odd that despite the severe repercussions of the Safe Harbor case, few of the marketing and enterprise tech players most impacted have addressed the issue beyond formal statements. US companies don’t hesitate to throw their weight around on […]
Quantcast is tapping its deep ties to publishers by linking digital data signals to offline attributes like sales and TV viewership. The company is rooted in direct audience measurement and embeds its tags across millions of publisher pages. By looking at this data anonymously in aggregate, Quantcast can supply advertisers and publishers with intel around cross-site […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On Target Ad Age’s Alexandra Bruell catches up with Target’s SVP of media and measurement, Kristi Argyilan, who was poached from IPG Mediabrands to build out the retailer’s programmatic strategy. Argyilan seems to be enjoying the first-party data she now has at her disposal, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Search Dominance Amazon is pulling away from competitors as the go-to source for product info, according to recent research from BloomReach. Jason Del Rey of Re/code reports 44% of 2,000 respondents said they go directly to Amazon when researching products, compared to 21% […]
After hinting it would bring more video inventory to market, Conversant acted on that promise Tuesday with the launch of a Personalized Video suite. With Personalized Video, the company aims to link desktop and mobile video messages with both online behavioral attributes and offline sales data. Because of its roots with display retargeter Dotomi, a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search And Pintent New merchants and platforms are selling on the Pinterest site and app – including Bloomingdale’s, Wayfair and Shopify. Pinterest commerce chief Michael Yamartino writes in a blog post that Pinterest users who convert on shoppable pins are often new to the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sweating Out The Fever For anyone who recently emerged from hibernation, ad blocking has sent digital media into an existential tailspin. But in an interview with The Wall Street Journal’s Amir Mizroch, Criteo COO Erich Eichman says the ad tech bellwether is “yet to […]
