Home Ad Exchange News Sequoia Capital And General Atlantic Are Behind Oracle’s TikTok Bid; Facebook Goes Even Bigger On Ecommerce

Sequoia Capital And General Atlantic Are Behind Oracle’s TikTok Bid; Facebook Goes Even Bigger On Ecommerce

SHARE:

Psst, Buy TikTok

Why the heck would Oracle want to buy TikTok? Maybe because Sequoia Capital and General Atlantic are whispering in its ear, The Wall Street Journal reports. As major investors in TikTok parent ByteDance, both are highly motivated to maneuver their way into a deal percolating to acquire TikTok’s US operations. Microsoft, a frontrunner to acquire TikTok, said it might invite a few US investors to join its bid, but Sequoia and General Atlantic became concerned that there wouldn’t be a place for them in Microsoft’s deal. So they turned their attention to Oracle, according to people familiar with the discussions. TikTok is under a lot of pressure to reach a deal before Trump’s 90-day deadline. The company is being courted by Microsoft (seriously), Twitter (sort of) and Oracle (weirdly). TikTok reportedly also approached Netflix to gauge its interest but was rebuffed. Oh, and TikTok is suing the Trump administration over its executive order to ban the app. The saga continues.

Shop ’Til Ya Drop

COVID-19 was the signal for Facebook to go all-in on ecommerce. The platform launched a dedicated shopping tab on its main app called Facebook Shop on Tuesday, where users can browse catalogs and purchase directly from businesses, Bloomberg reports. Facebook also expanded Instagram’s checkout feature to all US businesses. The news follows the launch of Facebook Shops in May, which allows business owners to set up native virtual storefronts across Facebook’s apps. And The Zuck himself is also reportedly way more focused on ecommerce and involved with shopping-related initiatives than he was in the past. Facebook’s wider embrace of ecommerce comes at a time when online shopping is soaring and ad revenue remains depressed due to the ongoing COVID-19 crisis. “I think there’s definitely an increased amount of energy around shopping,” said Instagram head of product Vishal Shah.

Minting 

A Chinese ad network called Mintegral, owned by Mobvista, was caught conducting a click fraud attribution scheme across 1,200 apps that have netted 300 million installs per month since July, Forbes reports. Mintegral, which denies the accusations, was injecting malicious SDKs that presented as ad networks into apps so it could claim attribution for generating app installs. The scheme likely impacted billions of app installs and poses a “major privacy concern to hundreds of millions of consumers,” said Danny Grander, chief security officer of Snyk, the security firm that uncovered the scheme. While a majority of the affected apps were games, two dating apps that contain sensitive user information, Topface and Meet24, were also impacted. Apple claims that it’s found no evidence that Mintegral’s SDK is harming users.

But Wait, There’s More!

You’re Hired!

Must Read

Comic: Always Be Paddling

The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech

The Trade Desk, once a Wall Street darling, now faces the challenge of rebuilding goodwill across the investor community and the ad tech industry.

Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth

While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth.

TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences

On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value

In pursuit of ad revenue, Dow Jones is betting on a tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns.

Comic: Shopper Marketing Data

Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina

Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.

This Election Season, Buyers Can Curate Deals Based On Voter Values

OpenX and Givsly’s new curation solution lets political campaigns reach voters based on data sourced from nonprofits, rather than traditional party affiliation.