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»click fraud

Group Formed To Fight Display Ad Fraud; Digg Ads Performing Well; AdBrite Launches Open Source Platform

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Site For Exposing Fraudsters Following Emily Steel's article in the Wall Street Journal about disappearing ads, it has come to AdExchanger.com's attention that several ad networks have come together to out fraudsters and their sites. Called StopAdFraud.org, the site has comments and URL logs... Continue reading »
by AdExchanger // October 15th, 2009 //
»
Collective Says Increased Display Spend in Autos Targets In-Market; Microsoft Sues On Click Fraud; Hot Entrepreneurs Become VC

Collective Media hired former Yahoo! automotive category director, Brian Elliott, to lead its Detroit office. Which got us thinking... Isn't the domestic U.S. auto industry on life support? Haven't they had their marketing budgets reduced dramatically? What is Collective Media thinking? In response, Joe Apprendi, Collective CEO told AdExchanger.com, "Yes, the auto industry in aggregate,... Continue reading »
by AdExchanger // June 16th, 2009 //
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