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»mobvista

The company that created the technical spec for the China Advertising ID (CAID), Reyun, was acquired by Chinese mobile ad tech company Mobvista last month.
Mobvista Acquired One Of The Companies That Made The China Advertising ID

One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by Chinese mobile ad tech company Mobvista. One can think of Reyun, which helped developed the code for CAID on behalf of the state-backed China Advertising Association (and whose name in Chinese – 热云数据 – roughly… Continue reading »
by Allison Schiff // May 21st, 2021 //
»
Sequoia Capital And General Atlantic Are Behind Oracle’s TikTok Bid; Facebook Goes Even Bigger On Ecommerce

Psst, Buy TikTok Why the heck would Oracle want to buy TikTok? Maybe because Sequoia Capital and General Atlantic are whispering in its ear, The Wall Street Journal reports. As major investors in TikTok parent ByteDance, both are highly motivated to maneuver their way into a deal percolating to acquire TikTok’s US operations. Microsoft, a… Continue reading »
by AdExchanger // August 26th, 2020 //
»
 

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