Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Time Spent Contently’s Sam Petulla interviews Jon Slade, digital ad director for the FT, on the FT’s new “time spent” currency being implemented instead of CPMs. He explains, “We’re working from a hypothesis that one hour is our currency, with a minimum of […]
GroupM made waves last week when Ari Bluman, chief digital investment officer for North America, said WPP Group’s media agencies will stop buying impressions in open auctions by the end of 2014. It turns out that’s not quite the case, as Brian Lesser, CEO of WPP’s Xaxis programmatic platform, made clear in public comments Tuesday […]
David Helmreich, the former SVP and GM of Neustar’s media and advertising business, will take on the role of CEO for Audience Partners beginning in either late August or early September. Jeff Dittus, the CEO and co-founder, will step down and be chairman of the board, though he will continue to be involved in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Biting Into Programmatic Mondelez International is adopting a programmatic strategy for video buying through TubeMogul, according to a release. Working with brands like Oreo, Chips Ahoy, Toblerone and Trident, the CPG corporation will target consumers mainly through mobile and Internet videos. “Programmatic fits within […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Driscoll, CEO and founder of Metamarkets. In 1980, retired Air Force Col. John Boyd walked into the Pentagon and pitched a concept that reshaped how the United States trains […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Cannes Means WPP Group CEO Sir Martin Sorrell inserts himself in the pages of The Telegraph with a wide-ranging op-ed on what this week’s Cannes Lions ad festival means to Europe. The festival now recognizes that “advertising is now as much about Math’s […]
Link monetization platform VigLink has raised $18 million in Series C funding. The round was led by RRE Ventures and will go toward building out its new VigLink Exchange, which launched in October, as well as new tools for advertisers. The deal brings VigLink’s total funding to $25.3 million. San Francisco-based VigLink was founded in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell On AMEX LinkedIn’s Dan Roth assumes the role of interviewer in a conversation with WPP Group chief Martin Sorrell for a piece on Linkedin. Sorrell comments on American Express, saying it’s going 100% programmatic (which AMEX walked back a bit): “The financial services […]
Seattle-based Hacker Group, an Interpublic Group agency, has merged with several sibling agency offices abroad and rebranded as HackerAgency. The move is a consolidation of agency brands into one CRM and direct marketing-focused unit. The three DraftFCB branded agencies are based in Munich, Prague and Shanghai. “The partnership has already helped us secure some business, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Undertone Acquires Ad network Undertone on Wednesday bought Upfront Digital Media for an undisclosed sum. According to the release, Upfront Media, formerly Legolas Media, offers “cross-screen programmatic direct and private exchange capabilities to Undertone.” Read the release. Undertone is aiming for a programmatic story. […]
