:

Ad Exchange AdECN Acquired By Microsoft

By AdExchanger

Friday, July 27th, 2007 – 11:22 pm

SHARE:

Feeling it couldn’t be left out of the advertising exchange party, Microsoft, acquired tiny AdECN for what some suggest is in the $50-75 million range.

In the wake of previous advertising exchange platform purchases such as Google’s $3.1 billion acquisition of DoubleClick which included its exchange and Yahoo!’s $700 million purchase of RightMedia and RMX, Microsoft evidently felt that it needed to have its own ad exchange tools and AD ECN fit the bill.

In the Microsoft press release, they state, “AdECN brings both key technologies and significant domain expertise to the Microsoft team.”

According to Marketwatch, Microsoft’s Kevin Johnson has said that AD ECN will become part of Microsoft’s growing Ad Center platform.

The tiny, Santa Barbara-based, ad exchange company only has 30 employees and with a rumored purchase price around $70 million, that’s over $2 million for each employee. (OK, we know it doesn’t work like that but it’s fun to do the math.)

No word yet on how the executives of AD ECN will be distributed within management of Microsoft’s advertising initiatives.

Next In Investment

Yahoo! Buys Right Media Ad Exchange

Must Read

Wall Street Turned Against Ad Tech – But May Learn To Love It Again

What can pureplay ad tech companies do to clean up their rep on the Street?

Glenniss Richards, senior director of digital media, Bayer

How Bayer Wrote Its Prescription For Programmatic

Bringing media buying in-house is “chaotic and disruptive” – but totally worth it, according to Glenniss Richards, Bayer’s senior director of digital media.

AppsFlyer and Roku’s New SRN Integration Will Shed Light On CTV Campaign Impact

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Comic: Gamechanger (Google lost the DOJ's search antitrust case)

Google antitrust

DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One

Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.

Swish, A Company That's Bringing Programmatic to Product Sampling, Announces Seed Funding

Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.

DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture

Court is back in session. And the fate of the open internet is in the balance.