Despite a surge in mobile video consumption, inventory is still constrained. A number of technology companies are looking to diversify pre- or post-roll inventory by adding contextual layers or new formats altogether. One such player is video advertising technology company Coull.
Richard Nunn was recently named chief commercial officer for Coull. He was a digital media and technology equity analyst for Charles Stanley Securities, and managing director, London, for WPP agency Wunderman, prior.
He spoke with AdExchanger about scaling Coull’s UK-based business in the US and APAC, where he anticipates a flood of ad tech M&A.
AdExchanger: What problem do you solve?
RICHARD NUNN: We are an ad technology platform focused on the context of content. We are also looking at audio and images and how do we monetize those rather than being just a pure video monetization play. Our trajectory as a business is, ultimately, about data. We can provide value-add for the advertiser and therefore can serve up more relevant pre-roll because we have data. Our media format is Vidlinkr, a branded, in-video overlay, which adds context fused out with other first and third party data, which will help drive more contextual pre-roll advertising.