One hang-up premium publishers have with digital video – besides producing enough of content – is monetizing it, especially videos distributed off-network. One problem: blocking fraudulent traffic.
In that spirit, IDG, which owns GamePro, TechHive and PC World, also uses an anti-fraud solution called Flashlight, built by video content syndication platform Vidible in partnership with ad-verification specialist Integral Ad Science. Vidible released the solution Monday.
IDG, which worked with Vidible prior to Flashlight’s release, had tried to monetize video more efficiently.
Vidible enabled IDG to automate manual Media RSS feeds and streamline the content syndication process to various publishers, said Tim Mahlman, co-founder and president of Vidible. This lets IDG attach ads to content and perform reach extension.
Yet fraud is a publisher-wide problem, and it is especially rampant in video where CPMs are high.
“Fraud discredits all of us, driving down pricing and slow(ing) adoption,” said IDGTechNetwork CEO Pete Longo. “We built out our platform (and employ) a business intelligence team who spends a great deal of time analyzing where and how our ads appear, and looking at statistics to elicit patterns that may indicate fraud.”