The Big Story features a roundtable discussion with the AdExchanger editorial team on the week’s top news stories. New and previously published episodes are available on this page and on your preferred podcast app.
“How did they let us into this thing?” After a week at the Cannes Lions, Sarah and Allison share what they learned from advertising’s networking festival, set against the backdrop of White Lotus and Below Deck.
Everyone is infusing their tech with generative AI, from startups to Salesforce to Google. Understand the throughlines of these product updates. Plus, the challenge of finding publisher playmates in the Privacy Sandbox.
Twitter ad revenue is down, brand safety is MIA, and the product is breaking. As newly appointed CEO Linda Yaccarino starts her first week on the job, can she engineer a turnaround? Plus: the launch of The Trade Desk’s Kokai and Apple’s privacy manifest.
Happy birthday, GDPR! On this week’s episode, we dissect how GDPR, now five years old – and a few billion dollars accumulated in fines – has affected the online economy. We also dissect the end of AddThis, a third-party data company and GDPR casualty.
From a data-fueled TV upfronts to recent changes in streaming pricing, ad load and bundles, the TV industry is making progress under pressure. Plus: Google’s third-party cookieless plan and new AI features.
Where does ad tech see future growth? And where do expanding areas like retail media, privacy tech and connected TV need a reality check? Listen in to hear both cases as the editorial team recaps the Programmatic IO conference.
Cutting out hops in the supply chain means skipping over a DSP or an SSP – especially for video inventory. Plus, inside Cadent’s bid for bankrupt SSP EMX.
When you combine ad tech integrations, in all their messy complexity, with data privacy laws like GDPR, the stakes for mistakes are high. Last week, our managing editor, Allison Schiff, broke one such story. PubMatic had set the default timer to get consent in its own identity management solution so low – between 1 millisecond […]
With a mostly silent response to marketer outrage after an outage, Meta has lost the pulse of its customer base. Plus: the tricky yet worthwhile challenge of targeted health care marketing.
Digital out-of-home (DOOH) is growing, but it’s still the minority of the market, and programmatic is just a fraction. Learn what’s accelerating the industry’s transition to digital and programmatic and what’s holding it back.
Ad tech vendors who scrape content to build contextual segments are irking publishers. And the latest tweak in Safari will cut down on vendors that camouflage themselves in first-party cookie tech.
What are data privacy lawyers (and regulators) thinking most about these days? Allison Schiff reports from Washington, DC. Plus: the effects of ATT nearly two years later.
TikTok CEO Shou Chew is no Zuck. The social media app activated a fan army after congressional hearings last week. Plus: State laws are emerging to protect kids from social media, which could squeeze the ad ecosystem.
Programmatic veterans are pivoting to become founders of privacy tech companies. Plus: Nielsen ONE and the currency battle continues leading up for the TV upfronts.
From FLEDGE to SDA to MSPA, publishers are overwhelmed by new identity solutions and data privacy requirements. Plus: in-game advertising’s next level and understanding why smart TVs enabled with ACR tech could transform TV measurement.
Temu is buying its way into the ecommerce business. Plus, reconciling philosophical views on data privacy with a reality that’s more ho-hum and bureaucratic.
Section 230 protects tech platforms, but the Supreme Court is hearing a challenge to the statute. Plus, the latest in the courtroom battle between Kochava and the FTC.
The SSP category is facing some rough times. They’re either going bankrupt (EMX), undergoing layoffs (TripleLift, Magnite) or shuttering (Yahoo). Should we blame SPO?
Balkanizing retail media. The need for data without betraying trust. Potential buyers of Criteo. During this live recording at AdExchanger’s Industry Preview, we give a rundown on ad tech’s most sizzling topics.
The big one is here, as The Big Story examines the DOJ’s suit against Google for anticompetitive practices. Also: The IAB pulls no punches in its criticisms of Apple.
ISBA and PwC rang alarm bells in 2020 about the complexity of programmatic. But increased transparency is making it easier to track impressions from start to finish. Plus: YouTube Shorts is taking on TikTok through a new revenue sharing model.
We share our 2023 New Year’s resolutions. We’re cracking down on the terms “cookieless” and “privacy safe.” And for the sake of experimentation, we’re cautiously embracing ChatGPT.
