The Big Story features a roundtable discussion with the AdExchanger editorial team on the week’s top news stories. New and previously published episodes are available on this page and on your preferred podcast app.
The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Agencies are moving to buy connected TV (CTV) inventory, but wherever there’s construction, there’s dust. The issue is that agency buying teams are at odds over […]
The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Online advertising grew up around the second-price auction, where the winning bidder pays the second-highest bid. It’s great for buyers because they have the opportunity to […]
The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. It was a pressure cooker last week in ad tech land – but then again, when is it not? Comcast feels the heat from AT&T’s Xandr […]
When the world changes, sometimes you need to change with it. But evolution doesn’t always happen – or sometimes you just end up moving in the wrong direction. This week on “The Big Story,” AdExchanger looks at RockYou’s bankruptcy and, on a much larger scale, the major pain at Kraft Heinz. With RockYou, the publisher-slash-ad […]
The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. In 2019, US digital ad spend will finally hit the milestone we all knew it would reach: It will surpass traditional ad spend, according to eMarketer. […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The IAB’s Annual Leadership summit wrapped this week and increasingly, the show has moved to focus on DTC companies like ThirdLove, the startup underwear brand […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. This week on “The Big Story,” the AdExchanger team takes a good long look at how GDPR has impacted Google and its policies, which, in […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The past couple of months have been big for TV. Yes, the Super Bowl is just around the corner and Netflix et al. are hyping […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. It’s a fine January! By which I mean GDPR fine. On Monday, France’s Commission nationale de l’informatique et des libertés (CNIL) levied a 57 million […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. On “The Big Story” this week, the team stirs some alphabet soup. Rejuvenated after the annual pilgrimage to Las Vegas to worship at the mighty […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The desert sun rises in Las Vegas, emerging from the eastern horizon like a roll-up LG OLED TV. The device manufacturers – reps from TV […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. 2018 was a year of tremendous change for the advertising industry. Google’s power consolidated, AT&T debuted its ad aspirations and Facebook floundered in the court […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. While we hate to be the bearers of bad news as the holiday season nears, the supply-side tech provider OpenX closed out the year with […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. On Tuesday, WPP CEO Mark Read uncorked his plan to get the holding company back on his feet. While it wasn’t hugely surprising – Read […]
What’s a coco de mer? A double coconut, which is what Martin Sorrell is cultivating with S4. The holding company he once described as a peanut grew into a coconut – also his description – when it acquired MediaMonks in June. With its second acquisition with MightyHive on Tuesday, the coconut has doubled up. From […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The Wild West days of ad tech are over. Any new startup that wants to stick around must show it can be a business first, […]
Another holding company top dog is leaving the park. The first was Publicis Groupe’s Maurice Lévy in 2017. Then it was WPP’s Martin Sorrell in April, followed by MDC Partners’ Scott Kauffman in September. And on Wednesday, Dentsu Aegis Networks CEO Jerry Buhlmann also announced his exit. This week on “The Big Story,” the gang […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. With the midterms over and the recounts – where applicable – just beginning, the AdExchanger team looks at the redemption of polling data after a […]
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. When giants move, everyone takes notice. This week on “The Big Story,” the AdExchanger team looks at some small but significant shifts in Amazon’s and […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Amazon is primed to become the next big advertising behemoth, with its ad revenue shooting up and industry honchos like Martin Sorrell predicting it […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The complexity of digital advertising means it revolves around trust. At the same time, everyone has to make money. That basic tension leads to […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. As much as agencies want the topic of kickbacks to go away, it seems like it’s here to stay now that the FBI has […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. So you’ve made it to the final day of Advertising Week in New York City. Congratulations. This year, the annual shindig crammed its attendees […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Two big tech and media players held their extravaganzas this week. The Relevance Conference in Santa Barbara was a coming-out party for Xandr – […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The temperature is cooling, the leaves are falling and the skies are turning the color of slate. It’s a time for mystery. This week […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Exeunt Snap Chief Strategy Officer Imran Khan and Oath CEO Tim Armstrong. Neither of these departures are big surprises. Khan was spearheading the business […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. WPP and Nike have some new spokespeople. While Mark Read’s appointment at WPP was expected and uncontroversial, Colin Kaepernick headlining Nike’s new campaign was […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. Is your suitcase packed for your Labor Day getaway? Don’t forget your 50 SPF zinc oxide sunscreen. And did you download enough apps to […]
Last week, supply-side technology company Index Exchange got in trouble for using a secretive and controversial tactic called bid caching in its auction for at least a year. While Index has since stopped that practice, research from the programmatic consultancy Jounce Media revealed that it had used bid caching for 50% of its impressions. And […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. As Google and Facebook built their castles and moats, Amazon lurked beneath surface. But in recent years, it’s breached. Its walled garden is still […]
