MediaMath went bankrupt a month ago, and publishers are feeling the effects. Some SSPs are trying to recoup media spend on publisher sites that MediaMath can’t pay for.
A mix of SSPs with deep pockets, like Google, and smaller ones, like GumGum, aren’t making publishers return money. But other SSPs, including publicly traded Magnite and PubMatic, are clawing back their respective $12.6 million and $10.5 million from publishers.
It’s legal through a contractual term called sequential liability. But that doesn’t mean publishers like it.
Then, have you written an X yet? On X? Everyone was tweeting (X-ing?) this week about Executive Chairman Elon Musk’s rebrand of Twitter to X.
Meanwhile, competitors are rushing into the vacuum created by users’ disenchantment with Twitter. There’s Instagram’s Threads, startups like BlueSky and TikTok’s new text-only posts. We unpack everything you need to know about X and its new competitors.
