Henry Wong is Chief Executive Officer of Adgregate Markets, a transactional performance ad network. AdExchanger.com: Given you and your team’s experience (AdECN), how important is your familiarity with ad exchanges in the success of Adgregate Markets? HW: Given the experience of the management team with AdECN, we understand the value that ad exchanges can bring […]
Tom Shields is Chief Executive Officer of yield optimization company, Yieldex. AdExchanger.com: How many participating publishers? TS: We have announced Martha Stewart Omnimedia as our first publisher partner. We are currently engaged with a number of other large publishers that we are not publicizing yet. What is your target publisher market? Can any publisher participate? […]
Michael Katz is President and Founder of InterClick. AdExchanger.com: Is it more difficult being a public company than private in the advertising industry? Does this give an advantage to your competitors? Good question, I get asked this a lot. There have been many advantages and disadvantages to being public. I think being public has provided […]
Jeremy Liew is Managing Director at Lightspeed Venture Partners, a global venture capital firm, and frequently writes on the LSVP blog. AdExchanger.com: In your April 6 LSVP blog post, you say there will be more ad networks not less. Why? JL: There are four elements that you need to be able to run a successful […]
Google’s DoubleClick announced its new vertical network solution – DoubleClick Network Builder – for large publishers who are using Dart For Publishers (DFP) and looking to juice revenues, leverage their brand name and harness the Long Tail. The “Help” section gives us the lowdown on the new GOOG tool: “In addition to providing network users […]
Nathaniel Turner is Co-Founder, President & COO of Invite Media. AdExchanger.com: What is Invite Media and how did it begin? NT: Invite has built what we call a “universal buying platform,” Bid Manager. In one sentence, Bid Manager allows an agency, ad network or media buyer to automatically buy and manage display media across multiple […]
Those crazy yield optimizers are at it again! Or, are they really ad exchanges waiting in the tall grass? First up, Yield Build. The company led by CEO Paul Edmondson has launched a new premium text ad network for publishers that optimizes Google AdSense ads in combination with somewhat exclusive Microsoft PubCenter ads and produces […]
The economy is in the gutter. CPMs are diving. OPA is pissed. IAB hates technology. Other acronyms are grumbling. It’s over! But, wait. Collective Media and its CEO, Joe Apprendi, just enjoyed an impressive raise of $20 million courtesy of Accel Partners and iNovia Capital. Ch-ching. Looks like someone sees value in ad networks in […]
Ken Barbieri is Vice-President of Business Development at LucidMedia Networks, Inc. and is responsible for developing and growing strategic partnerships with online publishers, advertising networks and advertising exchanges at LucidMedia. AdExchanger.com: How’s business for LucidMedia? Any momentum you can report? KB: At LucidMedia we are having a record year for revenue growth and client acquisition. […]
If you can’t get the consumer to the store, bring the store to the consumer. That’s what Adgregate Markets – which calls itself the “world’s leading transactional ad network” – is doing for Google’s DoubleClick and a slew of others. And it’s run by former AdECN-ers. Already a TechCrunch 50 member, Adgregate has received quite […]
Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.
“We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”
In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to Q3 revenue of $68 million, a 5% YOY decline.
Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday.
AI is bringing accountability to ad tech’s murky middle, helping brands like EssilorLuxottica cut out bots, bad bids and wasted spend before a single impression runs.
Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.
