Technology

Collective Media hired former Yahoo! automotive category director, Brian Elliott, to lead its Detroit office. Which got us thinking… Isn’t the domestic U.S. auto industry on life support? Haven’t they had their marketing budgets reduced dramatically? What is Collective Media thinking? In response, Joe Apprendi, Collective CEO told AdExchanger.com, “Yes, the auto industry in aggregate, […]

David Smith is CEO of Mediasmith, a digital advertising media agency. AdExchanger.com: What trends can you share with us regarding the media buying you’re doing on behalf of clients today? DS: There is a lot of change happening in the area of digital media strategy, planning and message distribution. Please notice that we’ve walked away […]

David Koretz is CEO of BlueTie, Inc., an email and collaboration services provider and Adventive, Inc., an online ad solutions company. What media-related trends have you observed in 2009 at BlueTie and at Adventive? Vertical strengths/weaknesses, pricing pressure, etc.? At Adventive we are seeing large publishers put an increased emphasis on creating unique products for […]

Rob Hof of BusinessWeek brings the lens of mainstream media to display ad exchanges in his article, “Google’s Grab for the Display Ad Market.” As the title partially suggests, Google’s display ad business and industry perceptions about upcoming updates to its exchange strategies are the focus. In the article, industry pundits have a decidedly negative […]

Greg Smith is COO at Neo@Ogilvy, a full-service digital and direct media company and division of OgilvyOne Worldwide. AdExchanger.com: What trends are you seeing on the client-side in 2009? How will 2010 take shape in your opinion? GS: Clients are discovering ROI, metrics, data. 2010 will look more like 2008 than 2009. Does media deserve […]

Chad Little is CEO of FetchBack, a retargeting company. AdExchanger.com: From your blog, I see that you’ve delivered $64.5 million in revenue for your clients – is that in the past two years? Care to elaborate in terms of net revenues to FetchBack, average deal size, type of clients, etc.? No – that’s ($64.5 million) […]

Robbie Hills is CEO of GroupM Search businesses across the Asia Pacific region. GroupM is the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and Mindshare. AdExchanger.com: How would you characterize the state of the online media business in the Asia region currently? Any affects from the global economic slowdown? Any surprising strengths? […]

At Digiday Target yesterday, it was all about, well, targeting – and harnessing data to drive consumers, conversions and awareness. Audience targeting and addressable media are the new standards/industry buzzwords. Underscoring the targeting opportunity were members of the “The Elephant in The Room: Who IS The Target?” panel which included Jim Keyt of Unilever, Darren […]

At yesterday’s Digiday Networks conference in New York City, members of “The Next Generation Ad Network” panel prognosticated on the future of the network model, pre-cursor to the exchange. Bant Breen, President of IPG’s Initiative Worldwide added his insight on ad networks as well as a bit more detail on Cadreon, the latest entrant in […]

Joe Apprendi is CEO of Collective Media. AdExchanger.com: Any trends/momentum you can share in your display ad business? JA: There are two major trends that developed in 2008 and are really accelerating in 2009. The first is the shift from site-specific to audience-centric buying among brand advertisers. Agencies/Advertisers are realizing there are many ways to […]