What advertising business? Google did earn $127.6 billion in Q3 this year, up 25% from a year before. And that’s practically all from advertising. But advertising hardly came up during its earnings call on Wednesday evening.
Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday.
The agency services group Marketbridge added to its portfolio on Tuesday by announcing its acquisition of Channel99, a B2B advertising and attribution tech company.
The law-professional-to-queer-media-founder pipeline is not a particularly common one. But it’s exactly how Alia J. Daniels came to co-found Revry, a free streaming platform centering LGBTQ+ storylines.
Podcasters can open their inventory to programmatic demand to complement their direct-sold host-read ads and monetize their back catalogs.
The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents.
