Another player joined the yield optimization space today which currently includes Pubmatic, Rubicon Project and AdMeld. Yieldex announced that the first client for its “BusinessIQ” inventory management product is Martha Stewart Living Omnimedia. According to the release: “The Yieldex BusinessIQ product provides accurate revenue, inventory and availability forecasting; eliminates manual spreadsheets, increases transparency of data […]
Let’s get it out in the open. Exchange is the new dirty word for agencies and advertisers – and even a few exchanges. Many advertisers and their agencies are running scared of exchanges these days as concern persists about brand safety and low quality remnant media. The most successful of the exchanges (arguably), Right Media, […]
Like rats following the pied piper into the East River of New York City, Rob Norman’s GroupM believes it knows best when it comes to its clients’ future – and the future is closed. Are the lawyers in charge over there or what? This is it, people – the end of the agency model as […]
It’s true. Dinosaur marketing and advertising publisher, Advertising Age, suggests that “blind networks” may be able to save “premium” content publishers and their CPMs. Hallelujah. Examples of Ad Age saviors include Short Tail Media and Brand.net with Yahoo!’s former Senior Vice President of Business Operations, Elizabeth Blair, and the former Vice President of Global Pricing […]
Publishers of large, “premium” content websites are starting to wonder: “How are we going to survive? Are we ever going to make the CPMs, revenues and margins that we’re used to?” Today, tons of advertising inventory is going unsold and being allocated to ad exchanges and networks. And, the advertisers with budgets are eating up […]
The genie is out of the bottle. Premium content publishers and their direct sales team are out for blood (or so they seem) on Silicon Alley Insider as the “evil” ad networks have plundered their premium kingdoms and hired their women and children. In the comments to SAI’s coverage of an AdAge piece, direct sellers […]
The AdMonsters blog is discussing Pubmatic’s AdPrice Index which they see as “a gauge for publishers on what returns they should be seeing from their network efforts – outsourced or not.” Rob Beeler, Vice President of Content and Media for AdMonsters, raises the question on whether or not sites should even run ad networks. Ivan […]
The online ad exchange marketplace has not evolved to opportunities for insider trading and $50 BILLION scandals – let’s hope rules are in place to stop illegal trading as liquidity increases. But, other marketplaces are already feeling the pinch which should serve as reminder that it’s not too early to begin thinking about regulation for […]
Hang on to your hats – the world is going to end! Wait, why bother hanging on to your hats if the world’s going to end? Another report came out showing a slump in ad spending year over year. This time its Pubmatic’s quarterly review of display advertising pricing, the AdPrice Index, as seen from […]
Yesterday, Ben Edelman gave the Right Media Exchange on his website by alleging that the Yahoo exchange carries “false and deceptive display ads.” In his compelling analysis, things look bleak as examples of dreaded “You’re a winner!”-type ads look like they are being served through RightMedia. Even CPX Interactive gets called on to the carpet […]
“Strategic imperatives”, people. Get ’em. Dinosaur advertising and marketing organization, the Association of National Advertisers (ANA), is dipping its big toe in the turgid waters of online video with its breakthrough YouTube video series from CEO, Bob Liodice, entitled “Marketing in a recession series # 1“. In the video on his ANA blog, Liodice calmly […]
Industry trade group, Online Publishers Association (OPA), has discovered that media is more effective on premium content sites than on auto-generated, splogs created in Ukraine. But, wait. There’s more! In today’s MediaPost, Gavin O’Malley speaks with Pam Horan, president of the OPA, about the second of two studies funded by OPA using Dynamic Logic MarketNorms […]
With the balls of a full-grown Brahma, MediaPost has stepped forward and declared that 2009 is the year of the ad exchange. We couldn’t agree more. MediaPost and Media6’s Joe Doran writes: “2008 saw the dominance of the exchange marketplace by RightMedia with ContextWeb’s ADSDAQ not far behind, but 2009 will see new entrants across […]
Today, Yahoo!’s Right Media distributed a press release in the UK about its new transparency offering, Marketplace Select, for advertisers – undoubtedly a response to recent embarassments uncovered by UK’s New Media Age among others. According to today’s New Media Age: “[Marketplace Select] comes after Right Media has been implicated in ad misplacement issues, the […]
ContextWeb, makers of the ADSDAQ contextual advertising exchange, has published a video on its blog from an entertaining panel at the recent OMMA Ad Nets conference in New York City. Featuring participants in the ad exchange space from Yahoo!’s Right Media and APT, DoubleClick Advertising Exchange, ContextWeb/ADSDAQ and two agency reps, the panel helped outline […]
No, Federated Media has not suddenly become part of AdECN, and by association, Microsoft. Apparently, AdECN is ready to test its new ad exchange platform called the Federated System and is asking that interested ad networks come and test the new version of the advertising exchange before it reaches a wider public release in 2009 […]
The suggestion in last week’s AdWeek article by Brian Morrissey, “Can Search’s ‘Beautiful System’ Extend to Display?,” is that all any advertising exchange or ad network needs is a self-service system which allows advertisers to easily create graphical display ads and, poof!, you’ve got nearly unlimited inventory available with search advertising-like revenue potential. Even the […]
On Tuesday, ThinkPanmure analysts Bill Morrison and Robert Coolbrith hosted an investor call with Frank Addante, CEO, The Rubicon Project. The Rubicon Project goal is to optimize ad network and ad exchange relationships for web publishers and increase their effective CPM for remnant display advertising – or “make mad cash” as Rubicon likes to say. […]
ClickZ media buying writer, Tessa Wegert, completes the second of her two-parter on ad exchanges this week. See #2 on ClickZ: “Getting to Know the Ad Exchanges.” Wegert highlights just four of the ad exchanges – only Google/DoubleClick, Yahoo!’s Right Media Exchange (RMX), ContextWeb’s ADSDAQ and Microsoft AdECN were worthy of mention to Wegert. (GlamX, […]
In Friday’s edition of MediaPost, Turn, Inc. announced that it has opened a four-person New York office to serve as its East Coast headquarters. “Jim Clark, the company’s regional vice president for East Coast sales, will lead the branch, which is expected to add two more people by year’s end.” For the complete release on […]
In ClickZ today, writer Tessa Wegert elevates the ad exchange cause with her article entitled, “Understanding Ad Exchanges.” Ironically, the article is sponsored by ad network, Tribal Fusion. Not sure how TF felt about it – oh well. Wegert discusses one of the main differences between ad networks and exchanges: ad networks act as middlemen, […]
Joe Mullin, a reporter for IP Law & Business, has provided insight on his blog regarding a patent violation lawsuit that is making its way through the courts and affects many of the larger advertising technology companies including Yahoo (ad exchange Right Media’s owner), Google (DoubleClick’s Ad Exchange), ContextWeb (ADSDAQ), and Specific Media. The gyst […]
It appears the advertising world is starting to get physical about the pending integration of Google and Yahoo advertising – a deal brokered amidst Yahoo!’s flirtation with Microsoft regarding acquisition of the struggling Sunnyvale company. As Erica Morphy details in her E-Commerce Times article, traditional advertisers, agencies and its lobbying arm, the Association of National […]
It would seen that the few advertising exchange blogs that exist took a summer hiatus but yesterday, Right Media’s blog came alive (courtesy of Becca Bullack in Publisher Solutions?) with an announcement regarding a new ad network partner, Meta Network, which has plugged into the exchange. For the little publisher, the Meta Network opportunity will […]
Yesterday, online ad exchange contender and Redwood City, California-based, Turn Inc., announced a new round of investment totaling $15 million. Led by Focus Ventures and joined by Norwest Venture Partners (NVP), Trident Capital, and Shasta Venture, Turn has now received more than $37 million in equity investment since its inception – yet another signal that […]
Ad exchanges received a plug today in the New York Times when Stephanie Clifford wrote an article entitled “Leftover Ad Space? Exchanges Handle The Remnant” about companies looking to take advantage of the efficiencies of exchanges by building tools that enable online advertising traders much the same way traders stock exchanges depend on tools and […]
The creative, vertical ad network, Glam Media, has once again reinvented itself with yesterday’s announcement regarding the first vertical ad exchange. From the press release: “GlamX Ad Exchange enables advertisers to target by audience, content and placement effectively connecting publishers, advertisers, agencies and networks in one innovative platform.” OK, well, still sounds like an an […]
Feeling it couldn’t be left out of the advertising exchange party, Microsoft, acquired tiny AdECN for what some suggest is in the $50-75 million range. In the wake of previous advertising exchange platform purchases such as Google’s $3.1 billion acquisition of DoubleClick which included its exchange and Yahoo!’s $700 million purchase of RightMedia and RMX, […]
Google has bought DoubleClick for a breathtaking $3.1 billion in a transaction that is expected to find regulatory approval after a hard slog. With DoubleClick’s huge display ad serving business, it made sense for mighty Google to swing for the fences in that Google’s display business is almost non-existent. The DART ad serving system will […]
AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business.
High-end ad blockers mimic some of the same behavior as bot traffic. So WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.
Criteo has weathered considerable storms in its day, including a painful moment in March 2020 when its market cap bottomed out below $500 million. Can it pull off yet another turnaround?
Disaffection and outright anger toward US sports institutions run deeper than logo-cluttered fields. Leagues and teams are sacrificing player safety and fan enjoyment for marketing dollars.
People Inc.’s referral traffic from Google search is down 70% over the past two years, and by 26% in Q3 alone. But its digital revenue is still growing, albeit slowly.
On Tuesday, Chord, a six-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphized data analyst agent named “Zoë,” for $5 million.
