Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being mad at Nielsen – which is likely good news for its currency competitors, but not so great for everyone else in the meantime.
When platforms choose to label any significant portion of an ad buy as “other,” it’s a deliberate decision to withhold information for the seller’s benefit and the buyer’s detriment.
TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Panel Discussion Bad news for Nielsen: Another panel has entered the arena. Samba TV is teaming up with HyphaMetrics to launch a panel for measuring video viewership across linear, streaming and other digital formats, Ad Age reports. HyphaMetrics plans to use Samba TV’s […]
From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel talking points, you can count on these astute industry voices to drive the conversation.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Wins Again Last week, ecommerce market research company Marketplace Pulse disclosed that Amazon advertisers can serve ads directly on Facebook and Instagram using Amazon in-app checkout. This week, The Information reports Amazon has landed a similar partnership with Snapchat. Oh, and Amazon […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Is Fair In Love And Panels Nielsen has changed its mind: It won’t force Amazon streaming data into its TV ratings, Ad Age reports. After over a week of drama, which involved exchanging letters with the Video Advertising Bureau, Nielsen is going back […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data in time for the next season of Thursday Night Football. On Wednesday, the ratings giant responded to the letter the Video Advertising Bureau (VAB) sent […]
The second round of ad fraud (and worse) alleged by Adalytics on the part of Google/YouTube provides yet another definitive example of the problem with mega walled gardens.
It’s only fitting that YouTube, which has long coveted TV’s ad dollars and advertisers, should find out what it feels like to be treated as if it were TV.
