Information Quality Is What Wins In The AI Era
In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.”
In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.”
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market.
Agentic commerce can’t stop, won’t stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Meta cuts its metaverse investment by 30%; Netflix makes a renewed push in the gaming market; and the rush to slap an AI label on everything is placing existing ad tech under renewed scrutiny.
Retail media gets its own special kind of AI agents; xAI has a CSAM problem; and Discord might be trying to go public.