OPINION: Data-Driven Thinking
Q2 2026 Was The Quarter AI Media Started To Scale
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market.
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Universal Commerce Protocol
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The Agentic Protocol Wars Come To Ecommerce; Perplexity Says Ads Erode Trust In AI
Agentic commerce can’t stop, won’t stop; Perplexity is officially done with its ads business; and AppLovin may launch its own social media platform.
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Comic: "I Need Some Coffee Context Protocol"
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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The Great Metaverse Reversal; Netflix Grows The Catalogue
Meta cuts its metaverse investment by 30%; Netflix makes a renewed push in the gaming market; and the rush to slap an AI label on everything is placing existing ad tech under renewed scrutiny.
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What’s The Protocol?; It Might Be Time For X To See Itself Out
Retail media gets its own special kind of AI agents; xAI has a CSAM problem; and Discord might be trying to go public.