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»Unacast

Beacons Are Still Trying To Find Their Place

Although the industry is settling on a few practical uses for beacons, primarily as a helpmate for attribution, they’re just one marketing data point among many – a tactic. “Beacons are only one piece of the equation, a component of a larger effort,” said Chris Cunningham, CRO of proximity and location data aggregator Unacast. “There are... Continue reading »

by Allison Schiff // October 17th, 2017 //
»
With Placed, Snap Moves A Bit Closer To Closing The Loop

Snap’s acquisition of location data company Placed, announced Monday, shows the platform is getting serious about attribution. While Snap has robust location data on its 166 million daily active users, Placed’s ID graph, which collects geodata on a panel of 150 million opted-in mobile devices, broadens those insights to people who don’t use Snap and... Continue reading »

by Alison Weissbrot // June 7th, 2017 //
»
Unacast Raises $5M In Bid To Link Up The World’s Beacons

Location data newbie Unacast is looking to help mature the still nascent beacon market. The Norwegian startup, which aggregates beacon and sensor data across proximity solution providers, announced its $5 million Series A on Tuesday led by Open Ocean Capital and Investinor, bringing the company’s total funding to $6.6 million. Unacast will double its headcount... Continue reading »

by Allison Schiff // May 17th, 2016 //
»
Location Data Newcomer Unacast Hooks IronSource Alum Chris Cunningham As CRO

The promise of location data is one thing. The undeniable issues around scale and inaccuracy that come along with it are another. “No one disputes that the accuracy and quality of physical data is way below average,” said mobile tech vet Chris Cunningham, who on Wednesday took the reins as CRO of beacon and proximity... Continue reading »

by Allison Schiff // April 7th, 2016 //
»
 

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