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»Ubisoft

Uber, Ubisoft And Bayer Fine-Tune Their Approach To In-Housing

Brands like Uber, Ubisoft and Bayer have evolved their programmatic in-housing tactics in recent years – and all three outlined those changes at AdExchanger’s Programmatic I/O conference in San Francisco Wednesday. In the early days of in-housing, brands often bit off more than they could chew – or lacked the proper resources to implement and maintain... Continue reading »

by Kelly Liyakasa // April 13th, 2018 //
»
Ubisoft On Why Devs Need More Than Data To Ferret Out Fraud

Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition at French gaming giant Ubisoft, whose titles include “Assassin’s Creed” and “South Park: Phone Destroyer.” Fraudsters know how to hide behind the numbers. “Some people might not look to see what’s happening after an install,”... Continue reading »

by Allison Schiff // February 16th, 2018 //
»
Rewarded Video Is A Gem For Ubisoft’s Mobile Games

App publishers are constantly walking the line between user experience and making money. That’s the “main challenge” facing Baptiste Chardon, the man in charge of handling monetization for French game publisher Ubisoft’s more than 25 free-to-play mobile titles, which range from kid games to less casual offerings. An additional challenge lies in making sure that advertising... Continue reading »

by Allison Schiff // March 17th, 2016 //
»
 

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