• Industry Preview//
  • PROGRAMMATIC I/O Las Vegas//
  • Marketing Resource Directory //
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»The Ad Council

IBM Watson Advertising And The 4A’s Investigate How AI Can Be Used To Address Bias In Advertising

AI can help mitigate bias in advertising – but it’s still early days. On Wednesday, IBM Watson Advertising and the 4A’s released findings from a six-month research project that used AI to analyze data from The Ad Council’s “It's Up to You” COVID-19 vaccine education campaign. The data set consisted of 10 million impressions and more... Continue reading »
by Anthony Vargas // January 19th, 2022 //
»
The Ad Council Launches A Private Marketplace With Donated Media For COVID-19 PSAs

The Ad Council said Thursday it has launched a programmatic private marketplace (PMP) for public service announcements related to the COVID-19 pandemic. This initiative is its first major foray into donated programmatic media, though it has experimented with targeting audiences on social and specific publishers. The Ad Council coordinates public service advertising campaigns for a... Continue reading »
by Alison Weissbrot // April 16th, 2020 //
»
Podcast: A Force For Good In Advertising

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. If you’re looking for proof that advertising can be a force for good in the world, look no further than the Ad Council. The non-profit draws more than $1 billion in donated media annually, and creatively its work... Continue reading »
by Zach Rodgers // December 23rd, 2019 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Programmatic Will Look Different In 2022 – Here Are 6 Trends To Watch
  • The Industry Bristles From Latest Unredacted ‘Revelations’ In Google Antitrust Suit – But Does Anything Change?
  • More Details Revealed On Project Bernanke And Jedi Blue In Newly Unsealed Google Suit
  • Precise TV Partners With IRIS.TV To Bring Contextual Targeting To The Big Screen
  • Microsoft’s Acquisition Spree Continues; The “Power” In Pricing Power
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved