Snap’s revenue grew 44% year over year to $262 million in the second quarter. Its average revenue per user – a critical metric where Snapchat lags behind Facebook and Instagram – increased 34% to $1.40 in Q2. Snapchat’s transition to self-serve programmatic has allowed the company to scale its ad business in ways that weren’t […]
Snap’s hotly contested app redesign had a material negative impact on revenue, the company said in its Q1 earnings report Tuesday. Revenues for the quarter were up 54% year over year to roughly $231 million, but sequentially, they were down 19%, “primarily due to seasonality and our redesign,” the company said in its earnings release. […]
NBCUniversal CEO Steve Burke said Facebook faces big repercussions because it breached users’ trust. “The problem is exacerbated by the fact that Facebook’s business model is based on data people don’t [always know] they’re sharing and then selling that data … to a buyer Facebook [doesn’t even] know,” Burke said Tuesday in response to Facebook’s […]
The almighty duopoly is losing share – but just a little bit. Google and Facebook will take a 56.8% share of US digital ad spend this year, down from 58.5% in 2017, according to a report published by eMarketer on Monday. The report also predicted the duopoly’s share of new digital ad dollars entering the […]
Snap finally snapped out of its earnings slump on Tuesday as it beat analyst expectations for both revenue and daily active user growth. Revenue in 2017 reached $825 million, a 104% increase from the year before, while 2017 Q4 revenue grew 72% to roughly $286 million, topping analysts’ quarterly estimates of $253 million. “Our business […]
Champagne brand Moët & Chandon wanted its “Love Unconventional” campaign, running Valentine’s Day through Mother’s Day, to drive engagement with elements of gameplay. While the campaign will be heavy on digital video and influencer content across Facebook and Instagram, its more immersive elements are more endemic to Snapchat’s platform, said Christine Ngo, marketing director and […]
Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021, propelled mostly by social media ad spend, according to Forrester’s annual Online Display Advertising forecast, released Wednesday. As mobile adoption continues to surge, Forrester predicted, social ad spend will reach $40 billion by 2021, and […]
When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model to a programmatic, auction-based model. Snap’s excuse mimics one that publishers used in the early days of programmatic to explain their revenue shortfalls, and it doesn’t fully take into account immaturities and nuances in Snap’s […]
Snap said during its Q3 earnings call Tuesday that pricing pressure caused its CPMs to sink 60% year-over-year and 20% sequentially, as more advertisers switched from direct buys to using its self-serve programmatic platform. “The auction transition continued to impact Snap ad pricing during the quarter,” said chief financial officer Drew Vollero. “Most of [the […]
When Snap acquired location-based data company Placed over the summer, agencies got excited about the prospect of intermingling the data sets – but that won’t be happening anytime soon. Placed will not share any advertiser or partner data with Snap, Placed CEO and founder David Shim told AdExchanger. “Keeping the data set separate is important if […]
Snap again came in below analysts’ expectations for its Q2 earnings announced on Thursday. Year-over-year, revenue grew 153% to $181.7 million in Q2 and 200% to $331 million for the half year. Quarter-over-quarter, revenue was up roughly 21%. Analysts expected Q2 revenue to clock in at $186 million. Daily active users (DAUs) grew 21% year-over-year […]
The New York Post has a love-hate relationship with pre-roll. While pre-roll typically commands high CPMs when sold directly, too often it’s hard to monetize because it’s either in short supply or locked up in private marketplaces. Sometimes the supply issue is technical. The New York Post recently found it had missed half of its […]
For Snap, there are benefits to being a latecomer to ad tech. The app, which entered the programmatic playing field last year when it launched APIs and self-serve tools that allow marketers to place automated buys on its platform, is avoiding many mistakes made by a predecessor that it’s often compared to: Facebook. “Snap has been […]
Google AMP, Facebook Instant Articles, Snapchat: It’s enough to make a publisher’s head spin. With so many third-party distribution points, publishers need to be in constant test-and-learn mode. Yet too many fall into a trap of leaning too heavily on platforms – or not enough. When it comes to succeeding with platform distribution, half the […]
Snap’s acquisition of location data company Placed, announced Monday, shows the platform is getting serious about attribution. While Snap has robust location data on its 166 million daily active users, Placed’s ID graph, which collects geodata on a panel of 150 million opted-in mobile devices, broadens those insights to people who don’t use Snap and […]
Snapchat may have disappointed investors in its first-ever earnings disclosure on Wednesday, but agencies aren’t ready to bail just yet. Snap missed the mark on both user and revenue growth as it continued to fend off relentless copycatting from Facebook and Instagram. But because the platform pulls in the highest engagement rates among millennials, it’s […]
Snap reported earnings for the first time on Wednesday, and based on the results, Facebook CEO Mark Zuckerberg must be feeling pretty smug. Snap reported Q1 revenue of $150 million, a 286% increase from this time last year but below the expected $158 million. Net losses totaled $2.2 billion. Daily active users (DAUs) for the […]
Mike Jones, the former CEO of MySpace, knows a thing or two about driving viral engagement with video. As co-founder and CEO of startup incubator Science Inc., he was an initial investor in Dollar Shave Club, which rose in popularity with a single video and was acquired by Unilever for $1 billion last July. Jones has a […]
Snap Inc. is expected to go public on Thursday, leaving many to wonder how the most anticipated tech IPO since Facebook will be treated by investors on Wall Street. While Snap described itself as a camera company during its roadshow, investors know that its success hinges on its ability to monetize successfully as an ad […]
By Kelly Liyakasa and Alison Weissbrot Snap Inc. brought in $404.5 million in revenue in 2016, six times the $58.7 million it made in 2015 and higher than some investors had estimated, the company disclosed Thursday in its long-anticipated S-1. The popular photo, video and messaging app company aims to raise $3 billion in an […]
