How This Golf Training Brand Fixed Its Subpar Attribution
Golf training-aid brand PureOne improved sales by rethinking how it measures marketing performance and by shifting ad spend toward new customers.
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Vice Abandons SPAC Plans; Databricks Valued At $38 Billion In Latest Round
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC’s All Folks Vice Media officially nixed plans to go public via a special purpose acquisition company (SPAC), at least for now, The Information reports. However, Vice did raise an additional $85 million from existing investors. A portion of those funds are earmarked for […]
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CEO Shane Smith Slams Programmatic, As Vice Trumpets GroupM Deal
When Vice needed to diversify its distribution beyond Facebook and YouTube, it didn’t look to other digital platforms. Instead, said CEO Shane Smith, Vice partnered with HBO and hatched plans for a TV network. “We realized we couldn’t be hostage to Facebook and YouTube. We had to go off-platform,” he told WPP head Martin Sorrell […]