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»shane smith

CEO Shane Smith Slams Programmatic, As Vice Trumpets GroupM Deal

When Vice needed to diversify its distribution beyond Facebook and YouTube, it didn’t look to other digital platforms. Instead, said CEO Shane Smith, Vice partnered with HBO and hatched plans for a TV network. “We realized we couldn’t be hostage to Facebook and YouTube. We had to go off-platform,” he told WPP head Martin Sorrell... Continue reading »
by Sarah Sluis // September 15th, 2016 //
»
 

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