The mobile data platform Segment on Thursday announced a $64 million Series C round led by the Y Combinator Continuity Fund, an investment arm dedicated to the incubator’s alumni, and GV, Google’s venture capital group. The investment brings Segment’s overall funding to $109 million. Its previous investors supported this round as well. The money will […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Reinhardt, co-founder and CEO at Segment. Despite the rise of data-driven marketing, I would argue the future of marketing is still very much creative – albeit deeply engineering-enabled. Effectively […]
Breather, a startup that lets people book work spaces on demand, spends all of its digital ad budget on Google and Facebook – 65% and 35%, respectively – because Google and Facebook work. But figuring out why they work – and what effect they have on revenue per user, lifetime value and the overall customer journey – is another […]
It’s common for marketing to do its thing on one side of the room while product toils away on the other. Often they just ignore each other. Sometimes they clash. “Everyone felt the tension,” said Jeff Bordogna, VP of product at Relay Foods, a Virginia-based healthy online grocery retailer serving 12 regional markets across the […]
