Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vote With Your Feet Mobile location data is gaining importance in US politics. Campaigns can now connect supporters at a rally or event to online audiences via mobile device IDs collected at the venue, a popular trick for campaigns with large rallies and social […]
RTL Group is paying up to $33 million for Yospace, a UK-based server-side ad insertion company. The company will operate independently, but work closely with SpotX, which provides video ad serving and advertising demand to video publishers. “This acquisition will go a long way toward solving issues with programmatic and OTT,” said SpotX CEO Mike […]
French supply-side platform Adyoulike has acquired Paris-based video ad platform Pulpix, the companies said Thursday. Terms of the deal were not disclosed. Pulpix had raised only about $1 million in funding since it was founded four years ago. Pulpix’s co-founder and CEO, Sabry Otmani, and the entire Pulpix team will join Adyoulike. Otmani will move […]
Cross-screen startup VideoAmp said Thursday it has raised a $21.4 million Series B growth round led by Mediaocean, with support from existing investors, including the German broadcast giant RTL Group. Mediaocean CEO Bill Wise will join VideoAmp’s board of directors. VideoAmp has raised $36.6 million in total and will use the growth financing to hire […]
German broadcaster RTL Group, which acquired a 65% stake in the video ad server and supply-side platform SpotX in 2014, said Wednesday that it has purchased the remainder of the company for $145 million. RTL, which houses SpotX with other technology and content assets under a division called the RTL Digital Hub, also plans further […]
European broadcaster RTL Group is creating a unified auction where direct video deals must bid to compete with programmatic video buys. And to do so, it’s changing how it incentivizes the sales team to focus less on the size of the deals and more on the true value of the inventory. Because RTL Group puts […]
There’s a world of difference between achieving mass reach and engagement in multiplatform video. Just ask Stephanie Horbaczewski, CEO of the fashion and beauty multichannel video network (MCN) StyleHaul. StyleHaul was among the first YouTube MCNs to join larger companies (Maker/Disney, Fullscreen/AT&T and Chernin Group, Collective/ProSieben) when German broadcast giant RTL Group purchased a majority […]
German entertainment media network RTL Group has led a $15 million Series A investment in VideoAmp, a Santa Monica, Calif.-based startup focused on helping buyers plan, purchase and measure unduplicated audiences across mobile, over-the-top TV, video on demand and so on. Other investors include Anthem Venture Partners, Simon Equity Partners and Third Wave Capital. Prior to […]
For German TV provider ProSieben, programmatic video and original content are among its top investment priorities. In acquiring programmatic video platform Smartstream.tv last Wednesday, and by purchasing a majority stake in YouTube multichannel network Collective Digital Studio in early July, ProSieben joins European media giant like RTL Group and Sky, which are also testing North […]
What do telcos and YouTube talent have in common? Not a lot right now, but that will change once video and TV ad budgets converge. Consider the YouTube multichannel network (MCN), Google content partners that are responsible for both production and audience monetization and which get 55% of banner and pre-roll ad revenue. The digital […]
Videology has been described as everything from a demand-side platform to publisher ad server to – claws out – your run-of-the-mill ad network. But Scott Ferber, Videology’s chairman and CEO, and a co-founder of Advertising.com, said there’s only one piece of truth to the “network” part: that Videology creates “private video networks” for media companies like […]
Marketers are under enormous pressure to target users from tablets to connected TVs, but the supply side needs to feel incented in order for programmatic TV to take hold. This was a theme emerging from the DMEXCO show Thursday where a mashup of marketers, agencies and tech companies mixed for two days in Cologne, Germany. […]
Updated with additional comment from SpotXchange CEO Mike Shehan and RTL. European entertainment network RTL Group announced Thursday it will acquire a 65% stake worth $144 million in video supply-side platform and programmatic marketplace SpotXchange. Depending on the performance of the company, RTL could acquire additional stake in the company through the terms of an earn-out […]
