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»Rhombus

Kargo Buys Parsec To Build Attention-Based Mobile Currency

Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a viable metric for post-cookie mobile advertising, said Kargo CEO Harry Kargman, who declined to share how much he paid for the assets. With cookies on the way out, it’s a good time to embrace a… Continue reading »
by Anthony Vargas // March 31st, 2022 //
»
Kargo Rhombus
Kargo Acquires Rhombus, Gaining Unique Social Embed Ad Unit

An embedded tweet or Instagram post is often the first place a reader’s eye lands on the screen when reading an article. Mobile ad exchange Kargo said Wednesday it will acquire Rhombus, an ad tech company focused specifically on targeting social embeds within articles, for that very reason. Terms of the deal were not disclosed.… Continue reading »
by Alison Weissbrot // August 26th, 2020 //
»
SHE Media Found A New Source Of Revenue: Organic Social Embeds

Journalists regularly embed organic social posts, such as tweets, Instagram content or YouTube videos, into their stories. So, why not monetize them like any other type of ad inventory? It’s an idea that appeals to Nick Kaplan, director of programmatic at women’s lifestyle publisher SHE Media. Since October 2019, SHE Media has been experimenting with… Continue reading »
by Allison Schiff // February 20th, 2020 //
»
 

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