The country’s largest grocers are adapting to new shopping habits with a hybrid model that combines their brick-and-mortar footprint with online advertising platforms. Although Amazon paved the way with its ad platform and 2017 acquisition of Whole Foods, grocery giants, including Kroger and Walmart, are also investing heavily in sponsored search and programmatic. And now […]
There is a distinct Amazon approach to advertising, and it’s taking over the rest of retail media. To be successful within the walled garden platform, brands must be sharply focused on search. They also become accustomed to seeing ad costs factored as an incremental part of overall sales. Spectrum Brands honed its advertising approach on […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s Q&A is with Michael Schuh, VP of media strategy Kroger Precision Marketing’s 84.51°. Kroger, the largest grocery chain in the United States, is capitalizing on major swings in shopping patterns since the COVID-19 pandemic as it expands its retail […]
Driscoll’s, the century-old fresh fruit company, is no stranger to change. But the transition to online ordering is a tricky one for the brand. Driscoll’s works with geneticists and fruit growers to hone the tastiest berry varieties, and its sales and marketing arm brings the fruit to market. But its marketing and seed-editing machine is […]
More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and the promulgation of retail media platforms such as Walmart Connect, Target’s Roundel and Google Shopping. Marketers, too, are getting used […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Amazon’s search algorithm uses a bunch of different signals to rank products on its landing pages, including depth of product inventory, product page richness and paid media effectiveness. It’s not unlike Google, except that all those signals result […]
Publicis Groupe will acquire CitrusAd, an Australian retail media company, and place it within the Epsilon data business, the company announced on Thursday. CitrusAd’s direct connections to retailers – and the first-party data partnerships that come along with those connections – were a draw. Terms of the deal were not disclosed. CitrusAd is a competitor […]
Amazon’s advertising business has exploded in the past five years. Its DSP footprint now rivals Google and it has the second most-used SSP. The online retailer earned more than $22 billion in ad revenue just in the past year. But Amazon’s advertising business is also a sprawling, mysterious empire, even for advertisers that spend heavily […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrea Leigh, VP of strategy and insights at Ideoclick. Brands reimagined their media plans during the pandemic, and many must now reconcile their previous approach with emerging digital ad opportunities […]
What if you saw TV ads inspired by what you recently shopped for at Walgreens? To bring its shopper data to a new channel – advanced TV – Walgreens Advertising Group (WAG), the retail chain’s ad tech subsidiary, will integrate Walgreens’ first-party identity data set with OpenID, an advertising ID backed by linear broadcast networks […]
The CPMs better be $1. On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar. The network, called Chesapeake Media Group, (Dollar Tree’s headquarters are located in Chesapeake, Virginia) joins the ranks of Walgreens, Walmart, CVS Pharmacy, Target/Roundel, Kroger, Best Buy and The Home Depot, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrea Leigh, VP of strategy at Ideoclick We are witnessing the rise of retail media networks designed by major retailers to deliver a targeted, personalized experience to shoppers. Walmart, CVS, […]
Walmart is building infrastructure to support its fast-growing retail media business. After more than a year of testing, it settled on a custom-built version of the Trade Desk DSP. AdExchanger first reported last January that Walmart was testing two rival DSPs, the Trade Desk and Xandr. Walmart’s DSP is a separate, walled-off version of the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Wiener, CEO at Profitero. Hardly a material line item a year ago, retail media is the new black – capturing the attention of brand marketers, and getting them to open […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, CCO at Mediaocean. Closed ecosystems such as Facebook, Amazon and Google are likely the prevailing structure for media in the next decade, due to privacy-centric regulatory and policy shifts. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Shade Add to cart: antitrust lawsuit. EU regulators filed antitrust charges on Tuesday against Amazon, accusing the ecommerce giant of using its access to data to gain an unfair advantage over the merchants on its platform, the AP reports. The news comes just […]
The CVS Media Exchange (CMX), CVS Pharmacy’s new ad network, launched in August. But it was in the works before COVID-19 hit. The pandemic makes for interesting timing, though. “Ecommerce and omnichannel shopping were already on the rise,” said Erin Condon, VP of front store and omnichannel marketing at CVS Health. “But in a post-COVID […]
The COVID-19 crisis has sent Criteo spinning with a mix of headwinds and tailwinds. Criteo earned $438 million in Q2, a 17% decline from the same period last year, according to its earnings report on Wednesday. By comparison, Criteo’s Q1 2020 revenue had dipped 3% year-over-year. And the company attributed $100 million in lost revenue […]
Criteo on Wednesday launched a self-serve ad platform for its retail media network. The platform connects demand from brands directly to supply from retailers across Criteo’s network, said Geoffroy Martin, EVP and GM of retail media at Criteo. Previously, brands could access Criteo’s retail media supply through a managed service. Criteo works with more than […]
The brands buying search and display ads on Kroger’s sites could only tie that activity to online sales, even though those ads influenced in-store purchases. So Kroger worked with recent Microsoft acquisition PromoteIQ to attribute offline sales to online ads, by connecting loyalty card data to its logged-in userbase. The unmeasured impact of the ads […]
Nestlé has launched a team of media and tech experts to improve its programmatic supply and analytics. The new hybrid unit, called the Global Digital Media Center of Competencies (DCoC), consists of internal media talent and executives from Nestlé’s holding company vendors, WPP, Publicis, IPG and Dentsu. The team focuses on six core competencies: supply […]
