Refinery29

In today’s newsletter: European news companies are suing Google; the TV industry reevaluates IP addresses; Sridhar Ramaswamy will be Snowflake’s new CEO.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Action  Forbes is jumping on the special purpose acquisition company (SPAC) bandwagon as a route to go public, CNBC reports. The business publisher announced plans to IPO at a $630 million value. The cash infusion will help Forbes’s “digital transformation,” and CEO Mike […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vice And Virtue The consolidation of media proceeds apace. One week after Vox nabbed New York Media, Vice said it will acquire Refinery29. The price was not disclosed, but CNN business sources put the deal below $500 million. Vice CEO Nancy Dubuc called the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pulling The Plug Companies that use a plug-in to display Facebook’s ‘like’ button on their websites are jointly liable for any customer data transferred through the widget under GDPR, the EU’s top court ruled on Monday. The court was looking at the case of […]

The Plateau Problem Digital publisher Vox is set to miss its goal of $200 million in revenue this year by more than 15%, though it should still see double-digit growth over last year’s take of about $160 million, The Wall Street Journal reports. The issue came up at a board meeting last week amid investor […]

Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday. While LittleThings is the first pub to fall victim to Facebook’s news feed algorithm change, it is likely not the last. Many pubs play Whac-A-Mole with the news feed, optimizing article and video content to fit the whims of a fickle Facebook […]

Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share the same name recognition as competitors like Nike, Adidas or Under Armour. “We found through market research that in most of our markets globally, consumers are aware of us, but they weren’t considering us because […]

As branded content becomes a bigger part of media budgets, marketers need to show how content is driving results for their brands. They want to prove that content can create not just awareness, but also purchase consideration and sales. To help marketers achieve those objectives, Refinery29 rolled out a product Monday dubbed Converge to connect […]

One of Piera Gelardi’s personal mottos: “Friction creates sparks.” As executive creative director and co-founder of Refinery29, Gelardi is constantly working to balance quality with quantity and achieve scale while staying true to Refinery29’s roots as a “mission-driven publisher for millennial women.” “There was a point when I was scared to grow because I thought […]

For Refinery29, the decade-old digital publisher, there’s no better time to be in the business. “We’ve seen the media world go through a lot of cycles, and this most recent one is the most exciting one for us,” said Justin Stefano, co-founder and CEO of Refinery29. “As confusing as it might be in certain ways, […]

There are two ingredients in Refinery29’s recipe for success with Facebook video: subtitles and trailers. The digital fashion and lifestyle publisher made the discovery with native ad platform Adaptly while studying how to make long-form and autoplay video content resonate with audiences on Facebook. Refinery29 focused on Facebook video since the social platform is a solid source […]

While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from the data and optimization it enables, as opposed to the incremental revenue it generates. At least, this is what Alicia Navarro, CEO and co-founder of content monetization company Skimlinks, was led to […]

Refinery29’s Wednesday NewFront was all about taking advantage of what CEO Philippe von Borries called “a moment to define brands for a new generation of consumers.” That new generation? Millennial women. The publisher, which logs 25 million monthly uniques, already reaches a quarter of that demographic, according to comScore. But Refinery29 wants to reach even […]

Quizzes perform. They’ve set traffic records at publications like Slate and The New York Times and given rise to platforms like PlayBuzz and sites like Zimbio. That’s why Refinery29 was eager to partner with quiz platform Hone to create quizzes that have the look and feel of Refinery29 articles along with the incredible engagement that […]

Refinery29 started out as a fashion blog, but it’s since expanded its vision: It plans to be the go-to source for millennials on the subjects of beauty, travel and points of view on subjects ranging from dieting to news coming from Ferguson, Mo. It’s also a high-growth company. The digital publication has 15 million monthly uniques, according […]

Refinery29 has raised $20 million in Series C funding from Stripes Group to expand its category coverage and technological clout. The round brings its financing total to $30.4 million. What began as a grassroots fashion discovery portal for emerging brands and designers in New York, the city where high school friends Philippe von Borries and […]