Comic: Quarterly Revenue Planning
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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referral traffic
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AdExchanger’s Top Comics Of 2025
From headline to punchline, AdExchanger’s weekly comics distill ad tech industry news into something our readers can laugh about. These are our faves of the year.
Tagged in:- ad tech curation
- agency holding companies
- agentic advertising
- AI chatbots
- artificial intelligence
- consolidation
- conversions
- generative AI search
- Google ad tech antitrust trial
- google privacy sandbox
- jeff green
- Kevvo Kreates
- Omnicom IPG
- Programmatic Transaprency
- Publisher Monetization
- publishers and resellers
- referral traffic
- remedy phase
- the trade desk
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IAS To Go Private Under New PE Backer; Retail Sails On AI Referrals
Private equity firm Novacap acquires IAS; many large online retailers are seeing an uptick in referral traffic from ChatGPT; and the IAB downgraded its US ad spend projection for the rest of the year.
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There Are No Sellers, Only Resellers; BlueSky’s Blue Ocean (For Marine Biologists)
TTD turns its back on SSPs; scientists are finding a home on Bluesky; and a hacker used Anthropic’s Claude to plan a cybercriminal operation.
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OPINION: The Sell SiderFrom Clicks To Connections: Three Essential Tips For The Post-Traffic Era
With no-click generative AI search gaining steam, here’s how publishers can thrive when search traffic disappears.
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The Max Effect; No Keeping Up With Core Updates
The Google PMax whisperer releases his latest annual report; publishers brace for more disruptions from Google search updates; and stolen content is the least of Wikipedia’s gen AI concerns.
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Comic: The Missing Link
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Tagged in: -
BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business
BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain.
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Dotdash Meredith Looks To AI Partnerships To Protect Its Search Traffic
Dotdash Meredith previewed plans for how its OpenAI partnership could provide incremental traffic and scale its contextual targeting capabilities across a wider network of sites and media types.