OPINION: The Sell Sider
From Clicks To Connections: Three Essential Tips For The Post-Traffic Era
With no-click generative AI search gaining steam, here’s how publishers can thrive when search traffic disappears.
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referral traffic
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The Max Effect; No Keeping Up With Core Updates
The Google PMax whisperer releases his latest annual report; publishers brace for more disruptions from Google search updates; and stolen content is the least of Wikipedia’s gen AI concerns.
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Comic: The Missing Link
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business
BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain.
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Dotdash Meredith Looks To AI Partnerships To Protect Its Search Traffic
Dotdash Meredith previewed plans for how its OpenAI partnership could provide incremental traffic and scale its contextual targeting capabilities across a wider network of sites and media types.