Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Comic: The Missing Link
By 
Kevvo
SHARE:
Must Read
CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too
The company is launching an accelerator program to help tech vendors pitch their solutions in a way that makes sense to advertisers.
Neuroscience And AI Are Transforming The Weather Company’s Measurement Stack
TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it’s using AI sales agents to bring it to market.
The Largest Shopping Mall Operator Has Its Own Retail Media Network
Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a retail media network.
The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform
TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms.
NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook
In the modern streaming landscape, everything old is new again. At least that’s the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing.
New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era
OpenX CTO Joel Meyer, who was named Prebid’s new chairman, previews the org’s next phase and helping publishers navigate competing agentic protocols.
Popular
-
Data-Driven ThinkingGoogle’s Bidding Change Proves Agentic Advertising Has An Agency Problem
