Talk About Brick And Mortar Ads; Respect User Privacy – Period
RE/MAX gets into the retail media game; Meta loses a class-action lawsuit over how it handled period-tracking data; and the IAB Tech Lab unveils its ad delivery playbook for live events.
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Re/Max
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Data Sharing Across In-House And Agency Teams Is Hard. Basis Wants To Make It Easier
Basis Technologies introduced Unify, a new feature in its DSP that facilitates data access and campaign planning across a brand’s in-house departments and external teams.