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»publishers and programmatic

Craig Aron, SVP of growth and strategic business development at Bidtellect
SPO: The Future Is Already Here

“The Sell Sider” is a column written by the sell side of the digital media community.  Today’s column is written by Craig Aron, SVP of growth and strategic business development at Bidtellect. Never has it been clearer that the programmatic ecosystem is in need of reform. As Archimedes once articulated, the shortest path between two… Continue reading »

by AdExchanger // December 9th, 2020 //
»
10 Different Ways Publishers Are Tackling Programmatic

When RTB knocks on a publisher’s doorstep, not everyone answers with the same greeting. While some publishers give it a warm embrace, prioritizing that demand or selling exclusively through programmatic channels, others are more cautious or turning it away. Here’s how publishers are tackling the upsides and blocking the downsides of programmatic. 1. Bring in… Continue reading »

by Sarah Sluis // December 30th, 2015 //
»
 

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