publicis

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Mohegan and LiveRamp partner on a “casino media network;” Criteo hires its new CEO from the agency side; and Publicis Groupe consolidates

Morgan Pomish, head of innovation solutions at Digitas, shares what brand leaders and advertisers should consider before jumping on a tech bandwagon.

2024’s most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated promises of unrealized change.

Rival browsers raise an objection to Google being forced to sell Chrome; ad agencies pivot to software and services; and people are turning to chatbots instead of search, with error-filled results.

“It’s going to be harder for [indie agencies] to compete,” said Rob Rivenburgh, the CEO of Mars United, who also now leads the Publicis Commerce global group.

IPG buying Node continues the trend of agencies trying new business models; IPG and Publicis support principal-based buying while WPP opposes it; and billionaire owners believe controlling their newsrooms will win back public trust.

Why the agency pivot to alternative payment models is good for M&A; Zeta Global responds to a short-seller’s explosive claims; and X sees a mass exodus after the election.

In today’s newsletter: Google Demand Gen is the industry’s latest over-attribution controversy; data from third-party brokers might not be worth it; and The Trade Desk launches a CTV operating system.

Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads – it also wanted to optimize for attention.