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How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Slow Slide WPP reported lackluster Q2 results during its earnings call on Friday.  The agency holding company saw a “shortfall” in the US, accounting for about 37% of WPP’s biz, which “took us a little bit by surprise,” CEO Mark Read told […]

Folgers used TikTok’s click-to-buy video overlays and Gopuff’s quick delivery platform to deliver Folgers products to Gen Z shoppers.

Organic revenue growth for IPG sank 1.7% YOY, with a 2.5% drop in the US. The holding company said a weakened tech sector is partly to blame.

Bank-Erupted The private equity firm and empty LLCs schlepping MediaMath through its bankruptcy process face a new class-action suit brought by former employees over alleged labor violations. Justin Adler-Swanberg, until recently MediaMath’s director of product strategy in charge of marketplace quality and compliance, is the named plaintiff. The filing says roughly 200 MediaMath employees who […]

AdsPostX’s OmniSDK tool identifies and combines implicit and explicit signals about user behavior. Retailers can use this information to show customers relevant offers after checkout.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Metaverse’s Second Life? The metaverse has gone from the next big thing to a punchline about the danger of chasing Big Tech’s shiny objects. Even Meta is downplaying its investment in immersive virtual worlds. Yet, despite reports to the contrary, metaverse marketing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Wagging The Dog Retail media networks are advertising businesses. Usually. Sort of. For many retailers, the data-driven ad practice serves different purposes. Lowe’s announced new digital products for contractors and other professionals, reports Retail Dive.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Palm Readers Panera is an early adopter of a palm-scanning biometric data collection product created by Amazon that allows customers to “sign in” with their palms. Doing so links their purchases to Panera’s loyalty program so they can collect rewards. Privacy advocates have […]

Companies are relying on AI to help them treat their current and prospective employees more like their customers. Despite layoffs in some sectors, there is still a labor shortage, and employers continue to feel the aftershocks of the pandemic and the Great Resignation.

In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game advertising to grow thanks to a long overdue update to the IAB’s and MRC’s in-game ad standards. The scene is also set for in-game advertising to expand into console gaming, and we might even see the debut of the first sell-side platform dedicated to gaming.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gaming The System Apple’s ATT has far-reaching ramifications not just for mobile game monetization but for how studios conceive and build games. Google and Facebook were so adept at funneling players to game developers because they matched people precisely based on gaming history. […]

Getting cozy with agencies wasn’t always a priority for Criteo, which has direct relationships with more than 20,000 clients. But now that Criteo has commerce and retail media aspirations, it needs to strike agency partnerships, says its CRO Brian Gleason.

The IAB’s Podcast Upfronts in May touted advancements in dynamic ad insertion, measurement and attribution and brand safety and suitability, as well as the rise of podcast networks. But ad agencies say the technology powering podcast-based marketing is not sufficiently developed to deliver what advertisers need to effectively target impressions and measure campaign effectiveness. And they believe the industry should do more to address brand safety concerns around podcast content.

Criteo is still using third-party cookies while it can. Why not? But “if tomorrow we don’t have access to them, then we’ll have to use something else,” said CEO Megan Clarken. What sort of “something else?” Criteo has been testing what it refers to as “more privacy-enabled, controllable and reliable signals.”

With new first-party ID solutions flooding the market, the buy side of the ad industry is looking for ways to enhance campaign targeting and attribution by matching different first-party data sets. To that end, Goodway Group built its own first-party ID solution dubbed Passport One. The tool allows advertisers to connect to multiple data sets in one place.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Kilar Out Outgoing WarnerMedia CEO Jason Kilar had interesting tidbits for Bloomberg about HBO Max advertising, now that WarnerMedia merged with Discovery (and is run by Discovery chief David Zalsav).  Set aside the rubble of AT&T’s once-ambitious plan to build a top global […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Priced Out Big brands and retailers are raising prices, partly due to pandemic-related costs – but also because the drumbeat of inflation and supply-chain news provides air cover. Many companies are raising prices to expand profit, not to sustain it. (H/t Lindsay Owens for […]

Keeping Track Third-party trackers were hosed by GDPR, right?  Perhaps not.  A University of Oxford study found that third-party trackers in Google Play and Apple iOS apps remain relatively unchanged. “The same handful of third-party tracking companies have similar prevalence and prominence,” according to the Internet Policy Review journal. The number of apps with zero […]

Do Me A Favor Amazon told Congress in 2019 that it doesn’t favor Amazon-owned brands in search results. But that isn’t credible to sellers, who time and again see Amazon rivals shoot into the top three search results immediately. A former Amazon employee told The Markup that Amazon reserved a top search spot for new […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Booming Biz The DSP Viant reported a year-over-year revenue increase of 66% to $50.4 million. Viant IPOed in February, part of a recent boom in programmatic companies on the public market. As with most of those companies, Viant is going big on CTV, which […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Built On Sand? The UK’s Competition and Markets Authority (CMA) is launching an investigation into Google’s plan to phase out third-party cookies in Chrome, CNBC reports. The CMA says it’s received several complaints about how Google’s Privacy Sandbox proposals will impact competition. One of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. State Of The TransUnion Credit bureau and consumer data provider TransUnion acquired cross-channel marketing company Signal on Monday (not to be confused with TruSignal, the predictive analytics and data firm TransUnion acquired in May of last year). TransUnion didn’t share a deal price. The […]

This week is earnings week, and there are many, many investor calls on the calendar. Couldn’t listen to them all? In this episode of The Big Story, the AdExchanger team gives you the quick lowdown on how some of the biggest advertisers and agencies did after a full quarter of COVID-19. We start out with […]

Bowing to pressure from agency holding companies, Ascential has canceled the Cannes Lions International Festival of Creativity for 2020. The ad industry’s largest annual event was postponed on March 18 from its regular timing in late June to late October 2020, due to the coronavirus pandemic. The festival will now resume in June 2021, when […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome To The Jungle Safari introduced a new private browsing mode that disables the now-common tactic among news companies of blocking incognito traffic, which they do because readers use private browsing to avoid paywalls. “This will lead to a hard paywall for all readers […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate Redux Media agencies are paying settlements to clients as a result of contract audits sparked by the ANA’s 2016 transparency report, AdAge reports. Nearly 100 audits have taken place, but it’s not clear which clients or agencies are involved or if any money […]

Agency holding companies have spent $12 billion on data assets over the past five years but have yet to successfully deploy those assets at their creative agencies, according to a Forrester report released Monday. “It’s still very much a media proposition,” said Jay Pattisall, Forrester analyst and author of the report. “[Creative] seems to be […]

S4 Capital had a solid second quarter earnings report on Wednesday, with revenue up 41.6% to $108.5 million in the first half of 2019. But that didn’t stop CEO Martin Sorrell from spending a significant portion of the earnings call throwing shade at his competitors, especially his former empire WPP. When asked whether S4 needs […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold Up In the event of an economic downturn, holding companies – specifically WPP and Publicis – could be in a vulnerable position. Both companies are saddled with debt and plummeting stock values that will be difficult to recoup, especially as clients bring more […]