PilotDesk offers AI- and machine-learning-based workflow software for ad buyers and sellers. These solutions are based on the company’s experience with how ad servers like SpringServe function.
Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Even so, frustration with the opacity of third-party brand safety and ad verification providers is increasingly bubbling to the surface.
Integral Ad Science (IAS) had a healthy Q3, with revenues increasing 19% YOY to $120.3 million. And shares jumped by about 5% after earnings.
While Backstage does cut out SSPs for the most part, it also resurrects some aspects of Yahoo’s own SSP tech.
The growth of ad-supported CTV is completely upending our thinking on what an open marketplace or open ad exchange can deliver. Combined with new programmatic protocols and ad serving technology that’s finally delivering the transparency, control and security digital advertisers have come to expect, the open CTV ad exchange is about to democratize TV advertising in an exciting way.
With so much interest around the delayed deprecation of third-party cookies, it’s easy to forget that the TV industry is building a scaled and addressable advertising ecosystem – without third-party cookies.
One of the most popular technical solutions to streamline campaign flights on connected TV is server-side ad insertion (SSAI). SSAI is technology that stitches together ads within a video stream before the stream loads on a user’s device. Most of the demand is coming from the explosive growth of CTV, but it can be used in any connected or over-the-top (OTT) video environments, including social.
The biggest reason marketers aren’t shifting their linear TV dollars to CTV is the lack of visibility into where their ads are going, said Lisa Utzschneider, CEO of Integral Ad Science. In attempt to bridge that gap, IAS is tying its contextual tech into its CTV strategy, which started maturing after the company bought the video ad server Publica last summer.
By Ben Antier, co-founder and CEO of Publica This article is sponsored by Publica. The Renaissance was a period of European history that marked the transition from the Middle Ages to modernity. Taking its name from the French word for “rebirth,” it was a time of social, artistic, economic, philosophical and cultural change that pulled […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Paul Gubbins, VP, CTV Strategy, Publica. While definitions of what actually constitutes a connected TV (CTV) impression are still being widely debated, brand safety companies discover new cases of fraud in streaming on a regular […]
Ad verification and measurement provider DoubleVerify is set to acquire Berlin-based ad tech company Meetrics, a deal that will help fuel the newly minted public company’s global expansion. The all-cash purchase is expected to close in the third quarter of 2021. DoubleVerify CEO Mark Zagorski declined to disclose the sale price. Meetrics was founded in […]
Ad verification and measurement provider Integral Ad Science held its first earnings call after going public just over a month ago. Revenue increased 55% to $75.1 million year-over-year. That growth was largely fueled by programmatic revenue, which jumped 94% to $31.8 million compared to the same period last year. Programmatic accounts for 42% of total Q2 revenue, as […]
Can YouTube Make Shorts Happen? YouTube launched one of its biggest brand campaigns ever this week to promote Shorts, The Drum reports. YouTube Shorts, the aptly named short-form video format (i.e., a TikTok clone), have taken over consumption on the platform. Though that’s largely because YouTube is pulling all the levers it can to make […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ben Antier, CPO and cofounder at Publica. The state of the CTV market can be summed up in three simple stats: Cord cutting is going to double this year according to Trade Desk. Consumers prefer Free Ad-Supported […]
This article is sponsored by Publica. Traditional analog TV relied upon broadcast signals such as amplitude, phase and frequency to scale in the early days of television. It was this infrastructure, coupled with programming schedules, that enabled marketers to invest in TV media for the first time in 1941. Now, 80 years later, the TV […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ben Antier, co-founder and chief product officer at Publica. 2020 is shaking our society to its core. While health and social justice remain priorities for all of us, we are also facing significant challenges […]
