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»Project Tao

Twitter Had A Good Quarter As It Doubles Down On Ad Server Revamp And Direct Response

Direct response and improving its revenue products are top priorities for Twitter in 2020. Twitter, which reported more than respectable Q4 earnings on Thursday, plans to finally finish rebuilding its ad server – codename: Project Tao – during the first half of 2020, and roll out a revamped version of its mobile application promotion product (MAP). Last... Continue reading »
by Allison Schiff // February 6th, 2020 //
»
After Q2 Earnings Surge, Twitter Doubles Down On DR And Ad Server Revamp

Twitter is super focused on direct response advertising, the company told investors Friday on its second quarter earnings call. To that end, it’s in the process of deprecating legacy formats, including carousel ads, and investing in more DR-focused ad offerings, such as its mobile app promotion (MAP) product. Twitter plans to also retire other formats... Continue reading »
by Allison Schiff // July 26th, 2019 //
»
 

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