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»programmatic spend

EMarketer: Ad Tech Gets A Tax Cut As Programmatic Fees Decline

The ad tech tax is decreasing as vendors along the supply chain become more transparent and lower their fees. While total US dollars spent on fees for non-social programmatic buys will grow 18% to $11.6 billion in 2019, that number is rising in aggregate because the amount of money spent on programmatic is increasing overall,... Continue reading »
by Alison Weissbrot // August 5th, 2019 //
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