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»programmatic auctions

Wrapper Wars: Exchanges And Publishers Question Fairness Of Index Exchange’s Wrapper

Six exchanges and a handful of top publishers who work with Index Exchange’s wrapper say they consistently notice anomalies indicating the exchange prioritizes itself. At least two of those exchanges are composing a letter to Index Exchange CEO Andrew Casale threatening to withdraw from its wrapper unless it takes steps to ensure neutrality, AdExchanger has... Continue reading »
by Sarah Sluis // October 1st, 2018 //
»
The Five Forces That Transformed Programmatic Auctions In 2017

In 2017, five industry developments caused the ad tech industry to rethink how auction dynamics and quality controls should work in programmatic. These factors, detailed below, stem partly from header bidding, which made it harder for exchanges to win auctions and created a huge burden on DSPs to listen to more impressions. Supply chain issues... Continue reading »
by Sarah Sluis // December 29th, 2017 //
»

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