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»OTT video

YouTube Intros Masthead Unit In Its TV App To Attract Splashy TV Ad Dollars

YouTube is doing its damndest to appeal to TV advertisers. On Tuesday, YouTube made its masthead ad format available within the YouTube TV app through an open beta. Ford was an early beta tester. The unit will be generally available on TV screens sometime in Q4. The masthead format already exists for YouTube on the... Continue reading »
by Allison Schiff // September 18th, 2019 //
»
Kroger Tosses CTV Into Its Media Planning Cart With Help From Hulu

Kroger is spending more on connected TV and it’s just a “natural evolution,” says Kendra Clune, associate media director at the grocery retailer. “Ratings are dwindling on traditional television, and where are those viewers going?” she said. “We saw that our buys were skewing older and older, and we knew we needed to capture more... Continue reading »
by Allison Schiff // August 5th, 2019 //
»
Reuters TV App Wants To Show How OTT Apps Should Be Done

Reuters hopes its TV app is the opposite of a traditional TV-based news consumption experience. It’s an algorithmically generated and editorially curated video package for the cord-cutting generation. “It’s clear that the concept of what makes TV, well, TV is changing,” said Isaac Showman, managing director of Reuters TV, which positions itself as a product... Continue reading »
by Allison Schiff // August 4th, 2016 //
»
Former Admeld CTO Sets His Sights On Streaming Video With MightyTV Launch

You know how sometimes you just want to watch a movie without having to log in and scan the catalogs of every streaming video portal? Enter MightyTV, which came out of beta on Wednesday. The startup, from Admeld founder and former CTO Brian Adams, is a free discovery app for iOS that allows users to... Continue reading »
by Allison Schiff // April 13th, 2016 //
»
Equifax Sees OTT Video As The Next Frontier For Marketing Services

Equifax's marketing services business has flown under the radar. The company manages a consumer credit database on some 600 million individuals and 80 million businesses and, unbeknownst to many, has a dedicated marketing services practice that competes with Experian Marketing Services. Called IXI Services, this division of Equifax helps financial services companies and other consumer... Continue reading »
by Kelly Liyakasa // August 27th, 2015 //
»

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